Communication Planning to Support Change Implementation

Effective Organizational Communication is About More Than Distributing Information ! Feedback Conflict Resolution Empowerment Collaboration Shared Purpose Community Building Reflection Idea Generation Anxiety Reduction Trouble-Shooting Ownership and commitment

Communication Planning for Implementation 1 1 Persuasive Messaging What do we say or do to communicate benefits and urgency? Methods & Tools What communication methods and tools will be most effective? First Impressions How will people first learn about this? Reflecting on Progress How will we measure, share, and respond to progress? Trouble-Shooting Problems How will leaders prepare for challenges? 5 5 Stakeholders Who must be involved and how?

a)What are the circumstances we’re trying to impact? b)What are the primary goals and strategies we are trying to communicate? c)What do we need to say or do to convince stakeholders* that ________ will make a real difference for students? That this district has the capacity to implement _________ effectively? Persuasive Messaging 1 1 * Identify stakeholders (section #2) before completing this response.

Stakeholders a)Who needs to be involved in this initiative to make it successful for students? b)What specific things can these stakeholders do to support successful implementation? c)What steps will you take to engage these key stakeholders? 2 2

a)What communication methods (e.g., s, public forums, etc.) will help to communicate the implementation plan and its relationship to the district's other priorities? b)What tools (e.g., presentation slides, articles, etc.) will be necessary to support this communication? Begin with what you know about your ‘Stakeholder’ group. Methods & Tools 3 3

a)What should the initial communication look like (e.g., key talking points)? b)Outline a simple elevator statement (content for letters, press releases, etc.). First Impressions 4 4

a)What are some problems you believe might occur during this implementation process (e.g., anxiety, resistance, specific resource shortages)? b)What are some strategies and resources that leaders can use to reduce and/or solve potential problems? c)How will you assist new leaders in learning to solve tough implementation problems? Trouble-Shooting Problems 5 5

a)What tools and strategies will you use to track implementation and communication across the district? b)How will you help stakeholders understand findings and incorporate them into their ongoing improvement efforts? c)How will you communicate and celebrate successes with a wide range of stakeholders in your community? Reflecting on Progress 6 6

a)What did your group accomplish? a)What questions remain? Report Out