Dario Dulic | Westboro TOYOTA | Marketing and Technology | CREATING A DIVERSIFIED DIGITAL MARKETING PORTFOLIO DARIO DULIC.

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Presentation transcript:

Dario Dulic | Westboro TOYOTA | Marketing and Technology | CREATING A DIVERSIFIED DIGITAL MARKETING PORTFOLIO DARIO DULIC

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | ACCENT?

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | Marketing Management IN vs OUT Elements of diversified digital portfolio How to identify vendors that best fit your organization How to Budget for todays digital landscape Learn how to create highly targeted social media campaigns Talk about some trends and discuss web traffic TODAY WE WILL COVER:

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | [ IN HOUSE ] [ OUT SOURCE ] [ H Y B R ID ]

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | HOW TO STRUCTURE YOUR BUDGET?

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | PPC AD STRUCTURE BUY YOUR NAME OR NOT? WHAT ARE VENDORS DOING? ACCOUNT OWNERSHIP- IP DISPLAY & REMARKETING STRUCTURE

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | SOCIAL MEDIA HIGHLY TARGETED FOCUS MORE $ POWER EDITOR 54% SEGMENT

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | SOCIAL MEDIA TWITTER ADS 1%

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | SOCIAL MEDIA

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology |

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | DO NOT FORGET SEGMENT ADS AND TEXT CREATIVE SUBJECT

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | … none of this matters unless you have good foundation RESPONSIVE WEBSITE LANDING PAGES CALL TO ACTION PHONE 800 CALL JOURNEY SHORT FORMS NO HOMEPAGE LINKS

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | BLOG WORDPRESS, TUMBLR, … LINKS (utm) BEST TO INTEGRATE CONTENT VS CONTEXT RELEVANT OEM, LOCAL,...

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | EXPERIMENT, MEASURE, ADJUST... REPEAT

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | Pages/Session, Bounce %, source/medium Campaigns # Leads - Sales and Service/Conversion # Phone Calls from distinct campaigns Spend & Clicks per AdGroup CTRs

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | WHAT ELSE IS HAPPENING IN CYBERSPACE?

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | WHO TO WORK WITH? ALL WE HAVE TALKED ABOUT HERE TODAY YOU NEED TO TO HEAR FROM VENDORS, AND MORE... UNDERSTAND FULL CYCLE COMPANY SIZE SALES, TECH, PERFORMANCE MANAGER

CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | Thank you for joining my session!

CONTACT INFO Full Name: DARIO DULIC Company: Westboro TOYOTA Job Title: Marketing and Technology Share an important takeaway you received from this session using hashtag #DD19 for a chance to win an iPad