1. Full Name I Company I Job Title I Email
How to Compare Performance Indicators Across Domestic & Import Franchises, and Varying Providers, to Improve Your Digital Conversion Efforts
Chris Sondesky | Bryan Lasater |
Full Name I Company I Job Title I

2. Intro Top 1% FCA Dealership Nationally
#1 KIA Dealer in the Philadelphia DMA
#2 CPO Nationally for Three Years Running
Top 1 Mitsubishi Dealership Nationally
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

3. 16,029 Sold Vehicles 5 years 37,984 Shown Appointments CY2010 CY2011
10,009 Showroom Ups
4,452 Car Deals
9,597 Showroom Ups
3,959 Car Deals
7,786 Showroom Ups
3,318 Car Deals
6,699 Showroom Ups
2,794 Car Deals
3,893 Showroom Ups
1,506 Car Deals
CY2010
CY2011
CY2012
CY2013
CY2014
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

4. Defined Business Development to Conversion
All efforts, including ad message, are always focused towards lead generation: form submit or phone call
Cohesive offers across all medium
Unique identifier to EVERY source
Including ADF/XML by type
NO RE-USE of phone number (OEM Qualifer)
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

5. SEO/SEM Strategy Planned and supported by all other media
Content rich
Organic before paid
Ensure consistent business listings
Retarget & Social
Dynamic Product Ads
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

6. SEO/SEM Strategy Planned and supported by all other media
Content rich
Organic before paid
Ensure consistent business listings
Retarget & Social
Dynamic Product Ads
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

7. KPIs vary by campaign/market/franchise
KPI difference is less relevant when you focus on what’s leftmatters….
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

8. Define Expectations Phone is Incremental, no contact for 30 days
Total of 3k+ phone calls
All leads are gross
Every ADF/XML that goes to CRM is counted
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

9. Sourcing Performance Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

10. Sourcing Performance Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

11. Defined Phone Sourcing
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

12. Transcription / Alerting
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

13. Defined Lead Sourcing Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

14. Volume and ROI Tracked Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

15. How to complete the cycle
Desk sends porter to touch/prep car; NOT salesperson
100% Manager Greet & T.O.
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

16. Daily Save-a-Deal Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

17. Volume and ROI Tracked Over 22,000 Sold Units
Chris Sondesky | CF Search Marketing
Bryan Lasater | Foulke Management
Full Name I Company I Job Title I

18. Contact Info
Chris Sondesky
CF Search Marketing
Executive Director
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