Do not copy or post online without our permission How Social Media Benefits Small Businesses Survey Conducted by Jenny C. Huang Marketing Consulting June.

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Presentation transcript:

Do not copy or post online without our permission How Social Media Benefits Small Businesses Survey Conducted by Jenny C. Huang Marketing Consulting June 16, 2014

Do not copy or post online without our permission Social Media Benefitting Small Businesses -- Highlights Overall, social media is one of an important touch points for small businesses to participate in Social media levels the playing field for small businesses because they can play with bigger companies in marketing themselves with low barriers to entry Social media can be more fitting for certain industries in generating leads based on strengths (demographics reached) of particular outlets in showcasing your products or services and being the right kind of touch points in your sales and marketing cycles. Better audience targeting, engagement frequency, content strategy, and execution consistency all are equally important in driving the success of your social media marketing experience. Source: Jenny C. Huang Marketing Consulting

Do not copy or post online without our permission Q1: What industry is your business in? Survey Population Mix 50% has employees 25% has employees 12.5% has either 1-25 or 100+ employees Source: Jenny C. Huang Marketing Consulting

Do not copy or post online without our permission Q2: What are your goals in using social media? Social Media Intent A majority of technology companies use social media to generate leads Some tech/retail companies use social media to generate sales Source: Jenny C. Huang Marketing Consulting

Do not copy or post online without our permission Q3: What are your engagement frequency with social media? Social Media Engagement Frequency Source: Jenny C. Huang Marketing Consulting Youtube appears to be a top daily engagement, with Pinterest, Instagram and Twitter following lead. Blog, LinkedIn and Pinterest appear to be top weekly engagement among the population surveyed.

Do not copy or post online without our permission Q4: Which social media channel helps your business in terms of increasing sales or getting repeat business? (5=most helpful; 1=least helpful) Social Media Effectiveness in Generating Sales Source: Jenny C. Huang Marketing Consulting Blog, Youtube, and Pinterest seem to be effective for a majority of the survey participants in helping their businesses increase sales, with LinkedIn and Facebook following lead

Do not copy or post online without our permission Q5: Which of these social media channels do you buy paid ads? Social Media Free vs. Paid Usage Source: Jenny C. Huang Marketing Consulting A large % of population surveyed used free postings There seems to be a moderate linkage between paid ads/posting in generating sales among technology and consumer brand companies.