Audience Surveys Psychographic Attitudes, feelings, values Demographic Gender, occupation, ethnic background, religion.

Slides:

Advertisements

Similar presentations

Public Speaking: ANALYZING AUDIENCE AND SITUATION.

Advertisements

Target Market. What is target marketing? Is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its.

Kourtney Pierce EDTC 5103 TECHNOLOGY IN THE CLASSROOM.

MODULE 4 PRESENTATION What do we think about disability and diversity?

Audience Analysis. Why is it important? Audiences are egocentric. (WIIFM?) Audiences will judge a speech based on what they already know and believe.

CHAPTER 7 ASKING PEOPLE ABOUT THEMSELVES SURVEY RESEARCH.

1 Matakuliah: G1062/Public Speaking Tahun: September 2006 Audience Analysis Pertemuan 5.

AUDIENCE CENTERED Gain desired response from audience Ask yourself  Whom am I speaking to?  What do I want them to know?  What is the best way to achieve.

CHAPTER 6 ANALYZING THE AUDIENCE. General Goals / Purposes of Public Speaking (page 20)  To Inform  To Persuade  To Entertain  To Motivate  To Mark.

A SPEAKER’S GUIDEBOOK 4 TH EDITION CHAPTER 6 Audience Analysis.

1 Your Audience & Speaking Environment Chapter 5.

PUBLIC SPEAKING Analyzing the Audience Copyright

Copyright © 2007 Thomson Delmar Learning, a division of Thomson Learning Inc. ALL RIGHTS RESERVED. Chapter 12: Families in the Classroom.

Public Speaking Chapter Five

Analyzing and Adapting to Your Audience.  Goal is….to learn enough about your audience so that you are able to adapt your purpose, goal, and eventual.

Audience-Centeredness

“CATCHING THE RIGHT FISH” NGM - WINNEBA JANUARY , 2013 “CATCHING THE RIGHT FISH” NGM - WINNEBA JANUARY , 2013.

Basic Marketing Concepts

Audience Analysis. Speaker Focus Self-centric speaker Presents self interests No concern for audience feelings, interests, or desires Audience-centric.

Member Induction and Customer Service in UAE PT Department Robert Krizanovic, Fitness Director Gold’s Gym UAE.

Formative Evaluation Theory, Methods, and Examples Dr. Rajiv Rimal, Associate Professor Department of Health, Behavior & Society Johns Hopkins University.

Audience analysis-Learning about the audience in order to adapt speech to their needs and appeal to them Audience Centered Approach-keeping audience in.

Student Name: ______________. Small Businesses ___________ ________________________ Each business ________ reach _________customers and satisfy their.

Chapter 1 Building Responsibility

2004 Survey Results The following presentation gives the results of the recent student survey. Click mouse to continue.

Lesson 7.  Design a direct mail campaign based on market segments to gather information about specific customers  Identify survey segments and their.

AUDIENCE ANALYSIS. Audience analysis- the study of specific audience for a speech Audience analysis- the study of specific audience for a speech Demographics-

Chapter Six Analyzing the Audience. Chapter Six Table of Contents zAdapting to Audience Psychology zAdapting to Audience Demographics zMethods of Gathering.

Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

SELECTING A TOPIC FROM A SUBJECT AREA

Selecting Your Topic & Audience Analysis. Steps to Preparing Speech-Review  1-Determine the Speech Purpose  2-Select a Topic  3-Analyze the Audience.

By Nicole Nemeth and Randy Smith.  Likert Scale  Strongly Agree  Agree  Disagree  Strongly Disagree.

Intro to Public Speaking Bellwork: Write your own definition of public speaking. Objectives: List the 3 main.

Effective Public Speaking CHAPTER#5 ANALYZING THE AUDIENCE AND OCCASION.

Audiences. Audiences for a Speech From Campbell and Huxman Empirical Audience Target Audience Agents of Change Constructed Audience.

Introduction to Public Speaking Analyzing the Audience/Chapter 5. Analyzing the Audience.

A POCKET GUIDE TO PUBLIC SPEAKING 5 TH EDITION Chapter 6 Analyzing the Audience.

The Art of Public Speaking CHAPTER 5 Analyzing the Audience.

Defining Your Audience. Defining Audience Demographics Demographics Geographics Geographics Psychographics – social and psychological characteristics.

Where I’m From Poem. What makes up our identity? Personality The way you think Family Hobbies Talents Where you live Where you’re from is different from.

Chapter 6: Analyzing the Audience

Audience-Centeredness

Chapter 6-Analyzing the audience

Basic Marketing Concepts

Analyzing the Audience

CHAPTER 4 Audience Analysis.

Read to Learn Identify ways in which cultural diversity has an impact on business.

Audience Analysis Demographics—physical characteristics

2.6 Analyzing the Audience

University of Northern IA

Chapter 7 Selecting a Topic and Connecting to the Audience

University of Northern IA

A POCKET GUIDE TO PUBLIC SPEAKING 5TH EDITION Chapter 6

DAY 1 4. Catholic Identity - Spectrum of Belief.

5 Steps of the communication process

Market Segmentation Bunting.

Chapter 5 Audience Analysis.

University of Northern IA

Analyzing the Audience

Analyzing the Audience and Setting

Making Effective Presentations Making Effective Presentations

Who is your Target Market?

Business Communication

Articulation Dearest creature in creation, Study English pronunciation. I will teach you in my verse Sounds like corpse, corps, horse, and worse.

Chapter 10: Developing and Organizing the Presentation

1 Adapting to audience.

Analyzing the Audience

Johanna Andersson HR-Department

ANALYZING THE AUDIENCE

Audience Analysis.

Presentation transcript:

Audience Surveys Psychographic Attitudes, feelings, values Demographic Gender, occupation, ethnic background, religion

Benefits of Surveys What positions do my audience members take on issues? What are their attitudes about my topic? How will their cultural background invite them to respond to my message? How does my message fit into the audience members’ aspirations and/or beliefs? What obstacles to my message are posed by my audience members’ identities?

Format I learn best when a teacher lectures __agree ____disagree ____depends I have cut school ___ T ___F I have a dog ___ Y ___N Marijuana should be legalized ____Y ____N ____M