2. Read to Learn
Identify ways in which cultural diversity has an impact on business.

3. The Main Idea
Companies are more aware of the growing spending power of different consumer groups. Human resources managers find ways to draw on the strengths of culturally diverse workers.

4. Companies tend to thrive when they have diversity.
Cultural Diversity
Companies tend to thrive when they have diversity.
diversity
a variety of employees with different backgrounds and identities

5. Age Gender Work Habits Ethnicity Individual Needs Skills
How People Are Diverse
Individual Needs
Skills
Religious Beliefs
Education
Marital Status
Income

6. Some people stereotype others who are different from them.
Cultural Diversity
Some people stereotype others who are different from them.
stereotype
to identify people by a single trait or as a member of a certain group rather than as individuals

7. Do You: Have any stereotypes?
Respect others’ opinions when you disagree?
Value and respect others regardless of gender, age, race, income, or other characteristics they may have?
Think about cultural differences when you communicate with others?
Believe your way is the only way?
Believe all workers can contribute?
Try to be helpful to all people you work with?

8. The Impact of Diversity on Business
The population is living longer.
Members of the baby boom generation are reaching retirement age and developing specific needs.
baby boom generation
the 76 million babies born in the United States between 1946 and 1964

9. Demographics in the Workforce
Figure 16.1
As the population becomes more diverse, so does the workplace.
A more diverse population also means a more diverse marketplace.

10. Managing Diversity
Human resources managers seek ways to make the company inclusive by hiring people of different characteristics, backgrounds, and ethnicities.

11. Diversity in the Workplace More realistic world view
Competitive advantage

12. Many laws have been passed to prevent discrimination.
Managing Diversity
Many laws have been passed to prevent discrimination.
discrimination
unfair treatment of a person or group, usually because of prejudiced attitudes about race, ethnicity, age, religion, or gender

13. Managing Diversity
The Age Discrimination in Employment Act protects workers against ageism.
ageism
firing or denying a job to someone in favor of a younger worker

14. Managing Diversity
The Equal Employment Opportunity Act was passed to strengthen laws that protect workers from discrimination based on race, ethnicity, religion, or gender.

15. Managing Diversity
The Americans with Disabilities Act (ADA) prohibits discrimination against qualified people who have disabilities.
Employers must make a reasonable accommodation for a qualified person with a disability.

16. Three Laws about Discrimination
Age Discrimination in Employment Act
Equal Employment Opportunity Act
Americans with Disabilities Act (ADA)

17. Seeking All Qualified Workers
Many companies state that they are equal opportunity employers in their employment ads. Some also stress that women and people with disabilities are encouraged to apply for jobs.

18. Managing Diversity
Companies offer diversity training programs to promote tolerance among workers.
Diversity training promotes a corporate culture that values diversity.

19. Benefits of Diversity Broader range of ideas and points of view
Better understanding of how to serve diverse markets
Improved morale among employees
Strengthened commitment to company goals
Increased productivity and efficiency
Lower turnover rates
Fewer legal costs from employee complaints
Reduced conflicts among workers