1. PUBLIC SPEAKING Analyzing the Audience Copyright 2012 1

2. Identify the Audience Copyright 20122

3. Audience-Centeredness Audience foremost in mind during speech preparation, presentation Copyright 20123

4. Audience-Centeredness To whom am I speaking? What do I want them to know, believe, do? What is most effective way of accomplishing that? Copyright 20124

5. Identification Emphasizing common values, goals, experiences Lets the audience know why they should care about what you have to say Copyright 20125

6. Egocentrism Tendency to be concerned with own values, beliefs, well-being Copyright 20126

7. Demographic Analysis Age Gender Religion Sexual orientation Racial, ethnic, cultural background Group membership Copyright 20127

8. Stereotyping Oversimplified image of group Done by assuming all members are alike Copyright 20128

9. Psychographic Analysis Activities Hobbies Lifestyle Personality type Copyright 20129

10. Situational Analysis Size Physical setting Disposition toward topic Disposition toward speaker Disposition toward occasion Copyright 201210

11. Audience Interest Why is it important for the audience W.I.F.M Copyright 201211

12. Audience Interest Copyright 201212

13. Audience Attitude Frame of mind in favor of, or opposed to, person, policy, belief, institution, etc. Copyright 201213

14. Addressing Audience Attitude Copyright 201214

15. Getting Audience Information Questions: – Fixed-alternative – Scale – Open-ended Copyright 201215

16. Fixed-Alternative Do you know what the insanity plea is in the U.S. legal system? Yes _____ No _____ Not sure _____ Copyright 201216

17. Scale How often do you believe the insanity plea is used in U.S. court cases? veryvery seldomoften

18. Open-Ended What is your opinion about the insanity plea in U.S. court cases? Copyright 201218

19. Using Questionnaires Copyright 201219

20. Adapting Before Assess how audience will respond Adjust to make speech clear, convincing Copyright 201220

21. Adapting During Adjust for unexpected circumstances Watch for feedback Copyright 201221

22. Adapting After Use the experience to prepare for the next speech when appropriate Copyright 201222