Sports Marketing Profile Define sports marketing 1

Sports Appeal and Marketing People spend time and money on sports they feel excitement and are entertained by the competition Sports marketers sell sports, games, and services to these fans. 2

Marketing vs. Sports Marketing… Marketing: the process of developing, promoting, or distributing products, or goods, or services, to satisfy customers’ needs and wants. Sports Marketing: all the marketing activities designed to satisfy the needs and wants of sports consumers 3

Two Components Sports Marketing… sports marketing The two major components of sports marketing are: 4 The marketing of sports Marketing through sports

And the difference is… 5 The marketing of sports Promotion of the Super Bowl, the Indy 500, and the Olympics through TV and radio advertisement

And the difference is… 6 Marketing through sports Nike, Gatorade, Goodyear, etc. promote their products by using a connection to sports Example: using an athlete as a spokesperson

A Brief History The longest running endorsement deal in sports history: 1923, Wilson Sporting Goods signed professional golfer Gene Sarazen to a deal that lasted until Sarazen passed away in 1999 (97 yrs old) 7

Who is Gene Sarazen? He is one of five golfers to win all current major championships in his career, The Career Grand Slam! –U.S. Open in 1922, 1923 –PGA Championship in 1922, 1923, 1933 –British Open in 1932 –The Master’s in 1935 Can you name the other four?

Grand Slam Winners Gene Sarazen Ben Hogan Gary Player Jack Nicklaus Tiger Woods

A Brief History William “Bill” Veeck Key to marketing sports… Get people interested in watching the game as well as the activities that surround the game Introduced player names on jerseys, ballpark giveaways, exploding scoreboards, etc. Inducted into the Baseball Hall of Fame for his innovations in sports marketing. 10

A Brief History Mark McCormack 1960 – developed the idea of linking athletes to corporations Founder of International Management Group (IMG) Client and friend, Arnold Palmer, was one of the first professional athletes to associate with corporations 11 Mark McCormack & Arnold Palmer 1965

Studying Sports Marketing Sports marketing takes a simple game and turns it into an interesting and exciting event. Monday Night Football is based upon the principles of sports marketing.

MNF Commercials

Athletes & Celebrities

Careers in Sports Marketing Examples of jobs in sports marketing include: 15 Scriptwriter Producer Ticket agent Luxury-box sales representative Food and merchandise sales representative Group-ticket salesperson

Profiles in Marketing Marketing the Team – pg. 56 –Read and answer case study questions. 1.According to the author, what is the most important skill in a sports marketing position? 1.Explain the statement, “you must also be a student of your business.” 1.What role does the author, Gruber, feel that education plays in a successful career in sports marketing?

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