1. Lesson 1.5 Important Milestones in SEM History Copyright © 2013 by Sports Career Consulting, LLC

2. LESSON 1.5 History of SEM 1869 - Cincinnati Red Stockings are first team to have every player on salary 1923 - First endorsement deal (golfer Gene Sarazen and Wilson Sporting Goods) 1928 - Coke teams up with the Olympics as first “official sponsor” of an athletic event 1949 - First major female endorsement deal Milestones in Sports Marketing History Copyright © 2013 by Sports Career Consulting, LLC

3. LESSON 1.5 History of SEM 1951 - Bill Veeck sends 3’7” player to bat in an official game as a promotion 1979 - ESPN Debuts 1980 - Syracuse University sells facility naming rights to play in the “Carrier Dome” 1984 - Olympics made profitable for the first time 2003 - The Chicago Bears become “The Chicago Bears presented by Bank One” Milestones in Sports Marketing History Copyright © 2013 by Sports Career Consulting, LLC

4. LESSON 1.5 History of SEM 2010 – FIFA (the governing body for soccer internationally) estimates that just over 3 billion people – nearly half of the world’s population – tunes in to watch the 2010 FIFA Men’s World Cup Final held in South Africa Milestones in Sports Marketing History Copyright © 2013 by Sports Career Consulting, LLC

5. LESSON 1.5 History of SEM 1919 - Recording and sound on motion picture film is developed 1920 - Radio stations begin to air regularly scheduled programming 1931 - RCA establishes the National Broadcasting Company (NBC) 1951 - The first color television sets are offered 1955 - Disneyland opens in Anaheim, California 1961 - The first regional theme park, Six Flags, opens in Texas Milestones in Entertainment Marketing History Copyright © 2013 by Sports Career Consulting, LLC

6. LESSON 1.5 History of SEM 1980 - Turner Cable Network launches the first all news television network, CNN 1981 - IBM makes the first personal computers available for consumers 1981 - Music Television (MTV) is launched 1983 - The first compact disc is released 1985 - Nintendo introduces its home entertainment system for video games Copyright © 2013 by Sports Career Consulting, LLC Milestones in Entertainment Marketing History

7. LESSON 1.5 History of SEM 1996 - Inventor receives patent for MP3 technology 2003 - Apple introduces iTunes 2006 - Nintendo launches the Wii platform, revolutionizing the video game industry with the introduction of motion sensor technology 2009 - Amazon introduces a digital book “e-reader” device known as the Kindle Copyright © 2013 by Sports Career Consulting, LLC Milestones in Entertainment Marketing History