GermanyUKMexicoSouth Korea Russia GeneralsParents All (7-49) Kids % Aware Generals Parents All (7-49) Kids % Have played the game US All data among moviegoers; “% have played the game” can refer to any Angry Birds game

% Play at least once a week (Among Players) The variety of birds and their abilities is a key interest driver. The variety of birds and their abilities is a key interest driver. of players play at least once a week of players play at least once a week 63%

48% 51% 52% 63% 67% 68% % saying I am… Among all 7-49

(Int’l only) 2012 We tested ANGRY BIRDS against 14 competitive franchises US release dates shown

US data shown; Data among awares

Among awares; Scores based on global averages; Candy Crush Saga scores do not include US Properties with established TV or film content are more easily imagined as movies

Among awares Interest tends to skew towards the male family audience -- boys and dads USUKDERUKRMX Kids Parents Take Child Generals % Definitely Interested in a new Angry Birds movie

top tier franchise This is a top tier franchise that is well-known and liked in several key territories. strong narrative Establishing a strong narrative – and giving the rich personalities characters rich personalities – will be crucial next steps. Familyaudiences Family audiences comprise the core base for the movie. consistent brand identity Angry Birds has a consistent brand identity across markets that emphasizes fun and funny gameplay.