1. Established, massive multi- player online community. Huge, immersed, global audience. Popularity transcends age brackets. Highly tactical gameplay… or ‘pick up and play’ fun. Wide array of missions and weapons. Photorealistic environments offer the highest quality game experience. New content regularly available = franchise longevity. Counter-Strike is the world’s leading online action game. Developed by Valve, the franchise has seen many versions and modifications making it one of the most successful and widely played FPS genre games of all time. Engage in a realistic brand of counter-terrorist warfare in this hugely popular team-based game. Take out enemy sites. Rescue hostages. Your role affects your team's success. Your team's success affects your role. A vast array of mission maps can be played as a single player or online in teams where collaboration and co- operation are critical to success The Game Key Features Key Data Game Overview RATING AUDIENC E TERRITORIES PLATFORMS RELEASE DATE\ MARKETING SUPPORT UNITS TV 12-1718-34 18-49 25-54 Male Female PRINTONLINE OUTDOOR CHANNEL MARKETING PR EVENTS OTHER Est Spend $US________________________ LiveGloba l 500,000 Counter Strike 1.6

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3. 3 © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Integration Option Description In-Game Availability Dynamic SignageBillboardsCS —