1. Dirt 06.02.08 version1 The Game Key Features Game Overview Now six disciplines in Career Mode… Rally, Crossover, Rally Cross, CORR series, Rally Raid and Hill Climb. With 11 tiers to each mode, this creates 66 exciting events to compete and excel in. Championship Off-Road Racing (CORR) series brings for the first time the mighty USevent into the Colin McRae franchise. A new set of in-game scoring including points (for unlocking events) and money (topurchase cars, upgrades etc) add to the breadth of game experience. Online play allows up to 100 people to compete simultaneously on a Hill Climb or Rally stage. Highlights’ (replay) features in- depth crash/damage focus as entertaining added value. RATING AUDIENCE TERRITORIES PLATFORMS RELEASE DATE\ MARKETING SUPPORT UNITS TV 12-1718-34 18-49 25-54 Male Female PRINTONLINE OUTDOOR CHANNEL MARKETING PR EVENTS OTHER Est Spend $US 7 figure marketing activity Key Data 200,000 Global Available now Building on the success of previous incarnations, DIRT introduces a broader range of rally and ‘off-road’ racing including, US CORR Off- Road and Rally Raid (4x4 Paris- Dakar style), Rallycross and Hill Climb modes, alongside the core championship element. The Colin McRae rally franchise is one of the most established game franchises of any motorsport /driving genre. Famed for amazingly realistic physics and handling, and a degree of authenticity rarely experienced in driving games, ‘DIRT’ is likely to extend the interest to a truly global audience.

2. 06.02.08 version1 Categories APPAREL AUTOMOTIVE BEVERAGES ENTERTAINMENT PERSONAL CARE TECHNOLOGY TRAVEL BANKING & FINANCE TELECOMS PHARMACEUTICALS INSURANCE OILS & GAS HEALTH CARE COMPUTERS FOOD CONFECTIONERY QSR’S CELL PHONE / CAMERA PHONE VITAMIN WATER ENERGY DRINK SPORTS LEISURE CLOTHING Branding Opportunities

3. 3 © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Integration Option Description In-Game Availability Dynamic SignageBillboards Dirt —