The Future of Print Media 04. October 2010 Dr. Michael Prueller Deputy Editor in Chief of the daily newspaper Die Presse, Vienna, Austria

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Will Print Survive?

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. The bleak outlook… Ted Turner, founder of CNN: "Print itself is just going to fade away fairly quickly." (Sep 20, 2010) Arthur Sulzberger jr. publisher of The New York Times: We will stop printing the New York Times sometime in the future, date TBD." (Sep. 8, 2010) …is not the whole picture.

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. The Present State of Newsprint Global annual turnover 190 billion $ - rising More than 550 million people worldwide buy a newspaper every day – rising. Newspapers attract at least 1.6 billion readers a day – rising. More than 11,200 paid-for titles worldwide – rising. Newspapers are the worlds second largest advertising medium, with about 30% of the entire advertising market, exceeding the combined budget of radio, outdoor, cinema, magazines and the Internet. Combined with magazines, print is the worlds largest advertising medium with a 42% share – slowly falling. More than $6 billion was invested in newspaper technology in the past 18 months – rising. The industry has nearly two million employees worldwide – rising.

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. The gloom comes from the North

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Largest decline happens in the US

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Falling revenues in the USA

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. But this is not the general trend

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Europes craze of the last decade: freelies worldwide circulation 2003: 14 mill. worldwide circulation 2008: 42 mill. worldwide circulation 2009: 37 mill. 60 % distributed in Europe

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Europes freelies: the Bloodbath 95 of 185 titles have closed down (bulk starting in 2006) Not a single German freely (out of a dozen) has survived Closures in the Americas: 46 Closures in Asia, Africa, Australia: 13

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Main drivers of change: Internet But Internet is just one part of the story.

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Main drivers of change: Internet Newsreadership declines in every age group (US)

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Main drivers of change: new habits Amazon already sells more e-books than hardcover books Cannibalization of the breakfeast Easier ways of perfection in other media – the problem of measuring customer satisfaction

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Main drivers of change: Internet

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. The meaning of change Difficulties of financing quality journalism Importance of reliable information for every community Further fragmentation of society? Loss of common points of reference Bloggers and citizen journalists are complementary, but no substitute.

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Answers of a tiny Austrian paper Be a daily event to your reader! (The advantage of the unchangeable copy) Build your strength on the irresistible force of curiosity! (Which you can stimulate and satisfy with your product) Innovate and measure! Try hard to be profitable – but stop dreaming of coming treasures!

TITEL DER PRÄSENTATION, IN EIN BIS ZWEI ZEILEN. Many thanks!