POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

MEDIA CAMPAIGN  Press Releases  Print Advertorials  TV Public Service Announcements  Radio Public Service Announcements  Social Syndications  Nationwide Advertising All marketing material available at no cost to monthly contributors. Wellness Pregnancy Education Posture Surgery Avoidance

MEDIA IMPRESSIONS 500  2009: 500 Million 1  2010: 1 Billion 3.5  2011: 3.5 Billion 31  2012: 31 Billion  2013: 31+ Billion

 White papers published on the value of chiropractic care  In 2013, F4CP published a report on chiropractic and accountable care organizations  In 2014, F4CP will publish a report on chiropractic and on-site health clinics  Speakers and exhibits sponsored at healthcare conferences  Pilot program established with URAC EMPLOYER INITIATIVES

A not-for-profit organization that drives expanded awareness and education around the role of multi-disciplinary care in the RECOGNITION, MANAGEMENT and PREVENTION of sports-related injuries – introducing opportunities for optimized health that enhance athletic performance. NEW INITIATIVES ED GOREN Former Vice Chairman Fox Sports 47-Time Emmy Award Winner MICHAEL STRAHAN JERRY RICE MAJOR SUPPORTORS

FUTURE PLANS  Focus on Membership Benefits  NEW Ad Series  NEW Membership Directory

MEMBERSHIP BENEFITS  Participation in a national positive press campaign  Use of all F4CP material for local marketing campaigns  Posters available in color and B/W  Marketing webinars  Monthly newsletters  Patient videos for reception areas and/or lectures  Access to the latest white papers about chiropractic  Participation in an outreach program targeting employers  NEW: MEMBERSHIP DIRECTORY

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