1. Script Your Future Adherence Challenge
[SCHOOL NAME]
[DATE]
A Campaign of the National Consumers League

2. Agenda Why Medication Adherence? Script Your Future Campaign Overview
Past Adherence Challenges
Adherence Challenges 2011, 2013, 2014, 2015, 2016
Medication Adherence Team Challenge 2017

3. Why Medication Adherence?
Medication adherence means taking medicine as directed by a health care professional
Three out of four Americans report that they don’t always take their medications as directed – which leads to serious health consequences
As more Americans develop chronic conditions the costs for health care continue to grow for both patients and the health care system

4. Research on Adherence Recognized as a national public health problem
No single non-adherent personality type
Many barriers to adherence
There is no single non-adherent personality type
Many barriers to adherence:
Cost
Concern over side effects
Lack of belief in the need for meds

5. Script Your Future Campaign Overview
Coalition of 135+ public and private stakeholder organizations, led by the National Consumers League
Health care
Consumer
Insurance
Business
Pharmaceutical
Government agencies
Adherence researchers
ScriptYourFuture.org provides adherence tools and resources for patients, family caregivers and health care professionals
Focused on cardiovascular disease, respiratory disease and diabetes
NCL began planning for the medication adherence campaign in 2008, with support from the Agency for Healthcare Research and Quality (AHRQ).

6. Campaign Resources
Health care professional website (ScriptYourFuture.org/HCP)
An online resource for health care professionals launched in March 2011.
The site provides adherence tools and information for doctors, nurses, pharmacists, etc. to share with their patients to help them take their medication as prescribed.

7. Campaign Resources Consumer website (ScriptYourFuture.org)
A website focused on consumers launched in May 2011.
It provides consumer-friendly resources to improve adherence, like checklists, medication reminders, and tips for talking with their health care professionals.
Consumers can sign a pledge: “I WILL take my meds…” customized with their own personal reasons for deciding to commit to medication adherence.

8. What is the Adherence Challenge?
Two months long Challenge open to pharmacy and other health professions students
Engages the next generation of health care professionals
Promotes the importance of medication adherence, using Script Your Future materials
Sponsored by: American Association of Colleges of Pharmacy, National Association of Chain Drug Stores Foundation, American Medical Association, National Community Pharmacists Association, American Pharmacists Association, and the National Consumers League
The teams will be implementing creative solutions and outreach in their communities to raise awareness and improve understanding about medication adherence, using Script Your Future materials.

9. Why have a Challenge? Our goals:
Plan and implement activities in our community to raise awareness about medication adherence
Secure media interest in the issue of medication adherence and our activities
Measure and report on our impact
Engage the next generation of health care leaders
Encourage the strength of inter-professional care teams in promoting adherence.
Outreach to local communities
The Adherence Challenge is the perfect way to reach lots of patients and consumers.
Student pharmacists and other health professions students:
Challenge is rooted in the schools of pharmacy with an inter-professional focus
Trusted, accessible members of the health care team
Strength of inter-professional care teams in promoting adherence
Culture of community outreach within Colleges and Universities– the Challenge allows you to tap into existing structures within your community to spread knowledge about adherence.
Next generation of healthcare leaders

10. Medication Adherence Team Challenge Outreach (2011-2015)
Since the first Challenge in 2011, Health professions students:
Have reached millions of consumers directly and through the media
Held over 1000 individual
events
Directly counseled
tens of thousands of patients
Contest began in 2011 and was held in October 2011 for student pharmacists using campaign materials to encourage adherence. The next year, the Challenge was held in February of 2013 and was expanded to include inter-professional teams!
Student pharmacists have always played a major role in the SYF campaign. At our national launch in Washington DC, students talked with passersby about medication adherence and participated in the Q&A with Surgeon General Regina Benjamin.
Dr. Benjamin was very impressed with the students, and remarked on the dedication of the next generation of pharmacists!

11. Student Pharmacist Adherence Challenge (2011) Community Events- Creating & Sharing Materials
Great examples of how Students work in their community to host events and share materials.
Clockwise:
Top row – Students great patients in Baltimore
Bottom row – Students pass out materials; translate the wallet card into other languages; create unique YouTube videos to reach patients

12. Medication Adherence Team Challenge
Activities from last year’s challenge. Numerous inter-professional teams held events at local pharmacies, appeared on television shows and much more. Some teams even created content for outreach to young students.

13. Adherence Challenge – Materials
Printed campaign materials
Medication list wallet cards (English and Spanish)
Posters
Stickers
Wallet Card Easel Stands
Customizable electronic materials
Press release and media advisory
SYF Consumer PowerPoint Presentation
Letter to the editor
PSA pitch guide
TV PSA guide
These are the resources that are available to you from the national Script Your Future campaign during the month of the Challenge.

14. Important Dates December 2, 2016: Letter of Intent due
January 16th - March 17th, 2017: Challenge
March 30, 2017: Report due
May 2016: Awardees notified

15. Contact Information
[SCHOOL] Organizer(s):
[NAME, , PHONE]
Adherence Team Challenge Contacts:
Karin Bolte (submissions, media and materials)
Contact info