Detailed Design Style – Plakatstil Background Dr. Hans Sachs founded the Friends of the Poster Society and its monthly orgam, Das Plakat, which showcased the work of significant up-and-coming German posterists. Ludwig Hohlwein whose work evinced a lively yet tasteful use of type and image, was among the most important proponents of Plakatstil (poster style) worldwide. Characteristic Bold lettering A simple central image Eye matching colors An Accesible Message made aesthetically pleasing Attract attention immadiately

Famous Artist Ludwig Hohlwein J.D. Smith Pirchan Peter Behrens Louis Oppenheim Lucian Bernhard etc

Detailed Design Style – Wiener Werkstatte Background Founded in 1903 by Josef Hoffmann and Koloman Mosser Their goals was to establish intimate contact between public, designer and craftsman, and to produce good, simple domestic requisities. Characteristic Based on the use of square and balances negative and positive space The pictorial weights of background and foreground are equalized. Original Gothic typefaces, geometric borders and lettering that emulated handwriting. Geometry became more important than symbolism.

Famous Artist Josef Hoffmann Moritz Jung Max Bernirschke Josef Bruckmuller Oskar Kokoschka

Detailed Design Style – German Expressionism Background The decorative trivialities of the Munich Secession provoked the Expressionist revolt. The Expressionists believed that their art could be a force in the improvement of the human race. Expressionism’s final years. From 1918 to 1922, were a period of great excitement, fostered by the belief that artists could actually contribute to the shaping of a new society. Characteristic Exposed the brutality of war. Portray the harsness of German society in the postwar era.

Famous Artist Ernst Ludwig Kirchner Conrad Felixmüller Emil Nolde Heinz Fuchs Paul Leni etc