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Alignment Swiss Design.

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Presentation on theme: "Alignment Swiss Design."— Presentation transcript:

1 Alignment Swiss Design

2 Modernist Design “Form follows function”
Function of what you are making is what is most important. Whether it is a house, a car, or a poster. The “form” or ”style” of the thing you are designing should be based on the function and nothing else.

3 International Style Originated in Switzerland in the 1940s and 1950s
Simplicity Clarity Alignment

4 Simplicity Helvetica typeface Simple geometric shapes

5 Typefaces as art Innovative use of type

6 Clarity

7 Rules All one typeface Limited color palette
Strict alignment using an invisible GRID

8 GRID System

9 One day assignment You will get a file with a grid already loaded
You have to add the words ”Swiss Design” as the title There is also a block of text you need to incorporate into the poster. You can only use the typeface Helvetica, the shape tools, and the line tools. Don’t forget you can “create outlines” if you want to chop up your letter forms


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