2 BPMARESEARCH The survey was commissioned by the BPMA and individual in depth interviews were carried out by an independent research agency in April.

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Presentation transcript:

2 BPMARESEARCH The survey was commissioned by the BPMA and individual in depth interviews were carried out by an independent research agency in April and May 2012 Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education 92 per cent of respondents were aged About the BPMA Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With more than 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry.

BPMARESEARCH Spend change on promotional items since last year

BPMARESEARCH Spend change on promotional items from this year to next *multi answers possible

BPMARESEARCH Every Month Every 3 months Annually Twice a year Once a year % per cent of senior marketers purchase promotional products at least every three months 3% 13% 20% 33% Frequency of buying promotional Items 33% *multi answers possible

BPMARESEARCH *multi answers possible Example text KeyRing Catalogues Current suppliers InternetAgency 26% Top Sources of information on merchandise 33%. Co - workers 53%. 70%. 23%.

BPMARESEARCH Example text Brand message lasts longer Targets customers effectivly Ability to create loyalty 69%. Main reasons promotional items are used in sales /marketing campaigns rather than other incentives? 52%. 46%. *multi answers possible

BPMARESEARCH Key Influences on decision making for purchasing merchandise *multi answers possible

Top 3 items purchased BPMARESEARCH *The above items received the most mentions as the top item purchased by buyer. Pens - 35% Pads, notebooks & Post-its - 13% Canvas shopping bags/Eco bags - 10% *multi answers possible

10 BPMARESEARCH your clients with the main findings. Upload to your Website. Presentations to clients & local businesses. Your footer & blogs. Add to blogs & social media How can I use this research?