1. BUYER PERSONA Research

2. Research objectives:
Who is the customer? (age, gender, location, goals, motivations, habits, occupation)
How did he find out about your product?
Top marketing channels you’re finding this buyer in currently
How does he/she use the product /service?
What motivates him/ her to buy?
What is the price that he is willing to pay?
Which product characteristics does he care about most and the least?

3. Research methods
Survey
Interviews
LinkedIn research
CRM report

4. SURVEY

5. Survey
Date:
Respondents:

6. Questions Occupation Age Gender Where did you first hear about us?
How would you describe us to a friend?

7. Questions
If you could not use us anymore, what would you miss the most?
Have you ever used similar products/ services in the past? No
Yes Please specify what other products/ services you have used

8. Results Add diagrams, charts and graphs here.
Duplicate the slide to add all the survey results.

9. INTERVIEWS

10. Interviews
Month, Year
No. of interviews
Transcripts:
add link here

11. Interview
questions
Add your questions here

12. General
summary
Present a summary report of your interviews, including the sociodemographic characteristics.
Duplicate the slide if needed.

13. Interviews/ Why our product?
Pull quotes from interviews
Duplicate the slide if you want to add more quotes

14. Interviews/ Suggestions from clients
Full name, occupation
Suggestion

15. LINKEDIN DATA

16. Statistics Add diagrams, charts and graphs here.
Duplicate the slide to add all the graphs.

17. CRM report

18. CRM report statistics Add diagrams, charts and graphs here.
Duplicate the slide to add all the graphs here.

19. BUYER
PERSONAS

20. Persona Name Age: Country/City: Occupation: Since: Company size:
Industry:
Reports to:
Subordinates:

21. Typical workday Key activities
Activity 1
Activity 2
Activity 3
Activity 4
And so on...
This is where you enter a typical workday description that summarizes the answers that you got from your persona.

22. Competencies Tools Social media
Make a list of competencies that are representative for your persona
For example: proficient with many computer and software programs
Ability to multi-task, prioritize and think ahead
Planning and project management
Please replace these with other competencies
Social media
Google Analytics
Tool 1
Tool 2
Tool 3
Tool 4
Tool 5
Tool 6
Tool 7

23. Challenges
Goals
Enter the challenges that your persona is regularly dealing with. For example:
Prioritizing work
Reaching appropriate audience
Thinking outside the box
Keeping costs down on new tools and promotional materials.
Learn the functionality of new software
Enter the common goals that your client persona has
For example:
Finding creative tools for brand marketing
Goal 2
Goal 3
Goal 4
Add as many as you see fit

24. About What she likes about product Feature 1 Feature 2 Feature 3
Name has found out about our product from ... (enter marketing channel here) She is using it… (enter the frequency)
Mention who decides the purchase and who has to approve it
Price willing to pay:
What she likes about product
Feature 1
Feature 2
Feature 3
What she dislikes about product/ brand
Feature 1
Feature 2
Feature 3

25. Persona Name Age: Country: Occupation: Since: Company size: Industry:
Reports to:
Subordinates:

26. Typical workday Key activities: Activity 1 Activity 2 Activity 3
And so on...
Typical workday
This is where you enter a typical workday description that summarizes the answers that you got from your persona.

27. Competencies
Tools
Make a list of competencies that are representative for your persona
For example: proficient with many computer and software programs
Ability to multi-task, prioritize and think ahead
Planning and project management
Please replace these with other competencies
InDesign
Flipsnack
Tool 1
Tool 2
Tool 3
Tool 4
Tool 5
Tool 6

28. Challenges
Goals
Enter the challenges that your persona is regularly dealing with. For example:
Prioritizing work
Reaching appropriate audience
Thinking outside the box
Keeping costs down on new tools and promotional materials.
Learn the functionality of new software
For example:
Finding creative tools for brand marketing
Goal 2
Goal 3
Goal 4
Add as many as you see fit

29. About What he likes about product/ brand Feature 1 Feature 2 Feature 3
Name has found out about our product from ... (enter marketing channel here) He is using it… (enter the frequency)
Mention who decides the purchase and who has to approve it
Price willing to pay:
What he likes about product/ brand
Feature 1
Feature 2
Feature 3
What he dislikes about product/ brand
Feature 1
Feature 2
Feature 3

30. Persona name Age: Country: Occupation: Since: Company size: Industry:
Reports to:
Subordinates:

31. Typical workday Key activities: Activity 1 Activity 2 Activity 3
And so on...
This is where you enter a typical workday description that summarizes the answers that you got from your persona.

32. Competencies Tools Ability to multi-task, prioritize and think ahead
Auditing, marketing research and market segmentation
Financial analysis
Risk assessment
Google Analytics
Wordpress, Wix, Weebly
Joomla
Flipsnack
InDesign

33. Challenges
Goals
Make a list of competencies that are representative for your persona
For example:
raising funding
organization and time management
communication with clients and prospects
enter your own
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5

34. About What he likes about product/ brand Feature 1 Feature 2 Feature 3
Name has found out about our product from ... (enter marketing channel here) He is using it… (enter the frequency)
Mention who decides the purchase and who has to approve it
Price willing to pay:
What he likes about product/ brand
Feature 1
Feature 2
Feature 3
What he dislikes about product/ brand
Feature 1
Feature 2
Feature 3