1 5 things you need to ask about your multi-screen video campaigns. Dan Mouradian, Technical Creative Director Tamara Weinstein, Manager, West Coast

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3 What is your upfront strategy? 1

4 Know your audience. US Digital Video Viewer Penetration, by Age % of internet users in each group TOTAL % 87.0% 91.0% 86.0% 79.0% 70.0% 53.0% 33.0% 72.2% % 92.0% 95.0% 90.0% 84.5% 76.0% 59.0% 39.0% 75.0% % 92.0% 95.0% 90.0% 84.5% 76.0% 59.0% 39.0% 76.6% % 93.0% 95.6% 90.1% 85.0% 77.0% 60.0% 42.0% 77.3% % 93.0% 96.0% 90.0% 85.2% 78.0% 61.0% 44.0% 77.8% % 93.0% 96.0% 90.0% 85.0% 79.0% 62.0% 45.0% 78.1% Note: internet users who watch video content online via any device at least once per month. Source: eMarketer. Feb 2013

5 What is your creative? 2

6 Creative Mix Web Original Video vs. Repurposed Video Against Brand Metrics. Percent Impacted. Dynamic Logic’s MarketNorms®, Last 3 Years, Q2/2012 Web Original Repurposed Aided Brand AwarenessOnline Ad AwarenessMessage AssociationBrand FavorabilityPurchase Intent 2.4% 0.8% 2.9% 4.0% 1.8% 1.5% 1.8% 0.4% 1.2% 0.2%

7 What technology do you need? 3

8 Codecs?!?!? Video HTML/Flash Support Across Browsers Browser (version) IE (8-) IE (9+) Firefox (3.4-) Firefox (3.5+) Chrome (3.0+) Safari (3.0-) Safari (3.1+) Safari Mobile Opera (10.5+) Market Share 34.4% 18.0% 3.8% 15.2% 15.8% 0.5% 5.1% 4.8% 0.3% H.264 WebM Flash Feb 2012

9 Measurement and optimization? 4

10 Common KPI’s. Average Completion Rate for US Online Video Pre- Roll Ads, by Video Ad Lenght 15 Second Ad 30 Second Ad 30+ Second Ad Q % 66% 50% 67% Q % 62% 37% 68% Q1 2011, Q1 & Q Q % 65% 40% 69% Note: among 2,000+ publishers in the YuMe network Source: YuMe, “Q Video Advertising Metrics Report” & “Q Video Advertising Metrics Report,” Aug 2012

11 Can you do this at scale? 5

12 Video at Scale US Digital Video Viewers and Penetration, Millions and % of internet users % 75.0% 76.6%77.3% 77.8% 78.1% Digital Video Viewers % of Internet Users Note: internet users who watch video content online via any device at least once per month. Source: eMarketer. Feb 2013

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14 Questions ?