A HEALTHY FOUNDATION CONSUMER HEALTH & ADVERTISING

CONSUMER HEALTH YOUYOU ARE RESPONSIBLE FOR THE DECISIONS MADE REGARDING YOUR HEALTH INFORMEDBECOME AN INFORMED CONSUMER LEARNLEARN ABOUT THE PRODUCTS, HOW TO JUDGE EACH OF THEM AND WHICH ONES ARE RELIABLE / EFFECTIVE

CONSUMER HEALTH COMPARE CHOICES –COST –FEATURES –QUALITY –WARRANTY –SAFETY –RECOMMENDATIONS

ADVERTISING MANY FACTORS INFLUENCE YOUR DECISION TO BUY SPECIFIC PRODUCTS AND SERVICES –HABITS –PERSONAL TASTE –FAMILY –MEDIA –FRIENDS –COST

ADVERTISING MEDIA –VARIOUS METHODS OF COMMUNICATION INFORMATION TELEVISION RADIO NEWSPAPER MAGAZINES INTERNET

ADVERTISING ADVERTISING –WRITTEN OR SPOKEN MEDIA MESSAGE DESIGNED TO INTEREST CONSUMERS IN PURCHASING A PRODUCT OR SERVICE PRIMARY PURPOSE –IS TO MAKE YOU WANT TO BUY THE FEATURED PRODUCT IN THE AD

ADVERTISING HIDDEN MESSAGES BANDWAGON –EXAMPLE: GROUP OF PEOPLE USING A PRODUCT OR SERVICE –HIDDEN MESSAGE: EVERYONE IS USING IT – YOU SHOULD TOO

ADVERTISING RICH AND FAMOUS –EXAMPLE: PRODUCT DISPLAYED IN EXPENSIVE HOME –HIDDEN MESSAGE: IT WILL MAKE YOU FEEL RICH AND FAMOUS FREE GIFTS –EXAMPLE: REDEEMABLE COUPONS FOR MERCHANDISE –HIDDEN MESSAGE: IT’S TOO GOOD A DEAL TO PASS UP

ADVERTISING GREAT OUTDOORS –EXAMPLE: SCENES FROM NATURE –HIDDEN MESSAGE: IF IT’S ASSOCIATED WITH NATURE, IT MUST BE HEALTHY GOOD TIMES –EXAMPLE: PEOPLE SMILING AND LAUGHING –HIDDEN MESSAGE: THE PRODUCT WILL ADD FUN TO YOUR LIFE

ADVERTISING TESTIMONIAL –EXAMPLE: PEOPLE FOR WHOM A PRODUCT HAS WORKED –HIDDEN MESSAGE: IT WORKED FOR THEM, SO IT WILL WORK FOR YOU, TOO

CONSUMER HEALTH PART OF BEING A WISE CONSUMER INVOLVES MAKING INFORMED DECISIONS REGARDING PURCHASES ABOUT HEALTH RELATED PRODUCTS