Presented by: Robert Higginson Vaughn Mordecai 6975 Union Park Center, Ste 450 Salt Lake City, UT Division of

For over 20 years Discovery Research Group has been a leader in the market research industry.

Some Interesting Trends…  Research Suggests that in just 5 years the typical company will lose 50% of their “satisfied” customers  Only 4% of unhappy customers ever complain, 91% of non-complainers simply go somewhere else.  The estimated average value of a customer is 10 times their initial purchase  80% of companies believe they deliver a superior customer experience. Only 8% of their customers agree.

Why take a chance on having only satisfied customers? Loyalty is key…  Loyal customers don’t leave…even for an attractive offer elsewhere.  Maintaining loyal customers is an essential part of any business.  Establishing loyalty pays for itself.

How can you establish satisfied AND loyal customers? “For better or worse your customers have an opinion about the quality of service that you offer, and collecting, gathering, and measuring those opinions on a regular basis provides the crucial information that you need to keep them buying, multiplying, and coming back…If you don’t improve, rest assured your competitors will. Everything changes, including the customer’s perception of your service. And those businesses that are smart enough to keep asking, adapting, and improving in accordance with what the customer thinks, have the inside track on long-term prosperity.” Michael LeBoeuf, Ph.D., author of the book How to Win Customers & Keep Them for Life

We have the answer…here’s your solution… Compassvision tm is an affordable, automated system, that gathers continuous feedback from your customers through online interviews and automated phone surveys.  Real-time answers are available to you and your staff anytime, anywhere in the world via a customized web portal  Our easy to use surveys and customizable dashboard lets you see what your customers are experiencing, helps you identify areas of critical focus, and even cross-compare customer satisfaction AND loyalty across multiple business locations, sales people, etc.

How it all works…It’s simple…  Step #1: You decide on the most important 10 questions you would like to ask your customers.  Step #2: We construct a survey and a dashboard that includes your 10 questions.  Step #3: You decide the method(s) you want to use to invite your customers to participate in the survey.  Step #4: Invited Customers complete the survey.  To be continued…

How it all works…It’s simple…  Step #5: Data is stored in a database that is updated “real-time” with the completion of each new survey.  Step #6: We give you a web-link and a password to access the dashboard.  Step #7: You access a website that provides answers to your customer satisfaction & loyalty questions.  Step #8: Your business grows by addressing the needs and “voice of your customer” through the business intelligence you’ve gathered. And…you look like a strong, capable leader with the vision needed to grow your company in a competitive economy.

Some of the Compassvision tm features…  Cost Effective, rapidly pays for itself by increasing sales, addressing customer concerns, and eliminating costly mistakes.  Rapid Deployment, get your surveys and dashboard up and running in a week.  Drill Down, so you can gain deeper insight into the root causes of the question(s) you need answered.  Cross Compare, business locations or departments, find weak links in processes and markets.  Easy Customization, you can see your information in a simple format that makes sense to you.  Internet Based, your company can now view critical information around the clock, all over the world.

Added Value…What’s in it for you?  Timely Internal Decisions  Accurate Decisions based on the perceptions of your customers  Quick return on investment (ROI)  Raw Data and reports are downloadable into Excel, PowerPoint, PDF for Additional Analysis or Reporting  Yes…you can have all three…Quick, Fast, & Inexpensive.

In Summary…  Cost Effective and Accurate Business Intelligence Information - ROI  Rapid Deployment  Easy to Use  Drill Down to Answer your Business Questions  Customization to your Unique Business Needs  Data Downloadable into Excel, PowerPoint, PDF, etc. for Additional Analysis or Reporting

Links to Compassvision tm demos…  An interactive voice response (IVR) demo can be evaluated by dialing: (877)  A quick example of an online survey can be found at this link: survey/index.php?sid=57787&lang=en survey/index.php?sid=57787&lang=en  An example of the types of dashboards we can create is found here: rda/

So, what are the costs really…  Initial Survey and Dashboard Setup  Monthly User Fee for Access and Survey Collection (not charged per interview)  That’s it…it really is that simple and cost effective.

Presented by: Robert Higginson Vaughn Mordecai 6975 Union Park Center, Ste 450 Salt Lake City, UT Division of