1. Web Application Development
E-Commerce strategy and implementation
Lecturer: Farkhod Alisherov

2. Marketing vs. Selling Marketing and added value information.
The catalogue.
Order processing.
The objective of the site is to supplement traditional marketing activities, perhaps give additional information, and generally promote the company.
The objective is to close the sale electronically with payment (and sometimes delivery) made over the Internet.

3. Shopping Malls
A standard environment for setting up the catalogue and arranging payment.
Someone else is arranging for promotion of the mall as a whole.
Trouble-free credit card collection mechanism.

4. Building the business Negotiating links with other Web sites
Traditional marketing and PR
Advertising on search engines and other high traffic sites
Associate programs by which sites that refer visitors get a commission on sales

5. Direct marketing?
Direct marketers are often loath to lose the degree of control implied in traditional methods

6. The On-line Catalogue Navigation The Shopping Cart Check-out
Payment and Order Processing
Authorisation
Capture
Chargeback

7. E-Commerce practices evaluate and maintain customer lifetime value
maximize loyalty and trust
focus on improving the customer experience
get personal
balance online and human interaction
communicate effectively
maintain your website
keep up with pricing, payment trends, and ROI
invest in customer service
use CRM tools to bring it all together

8. Evaluate and maintain customer lifetime value
The cost of gaining a new customer is five to eighttimes greater than retaining an existing customer.
Satisfied customers are six times more likely to repurchase

9. Maximize loyalty and trust
Paying attention to the customer and co-innovation can be the best route for increasing margins.
Existing customers are less sensitive to price

10. Focus on improving the customer experience
what do we know about the customer's buying patterns, needs, motivations, and habits?
Creating a good shopping and buying experience is not just a function of price

11. Get personal
know who your customers are and use information you gather about them intelligently
personalization

12. Balance online and human interaction
Reaching customers beyond your local market is easier now than ever
PrintingForLess.com
To create a more seamless quality between online and offline channels,
marketers will need to understand how to create the best shopping experience both in the store and on the Web

13. Communicate effectively
E-commerce is immediate, direct, and one of the most inexpensive ways of talking to people
segmentation types
it is important to keep customers informed

14. Maintain your website Frequent updates Attractive homepage
Do not overdue it
Easy customer contact
Provide a good response
Anticipate questions
Easy order, easy pay
Be informative
The electronic catalog
Follow up

15. Keep up with pricing, payment trends, and ROI
comparing prices on the Internet is relatively easy
The latest trends in payment focus on debit and not credit

16. Invest in customer service
customer service technologies includeautomatic call distribution, interactive voice response, computer telephone integration, Internet call management, service cyber-agents, bots, avatars, call center analytics, and performance measurement

17. Use CRM tools to bring it all together
CRM must deliver authentic customer knowledge across multiple organizational functions and at all customer touch points