Www.ituc-csi.org Why is communication important for Unions? Philippe Gousenbourger Kristin Blom International Trade Union Confederation.

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Presentation transcript:

Why is communication important for Unions? Philippe Gousenbourger Kristin Blom International Trade Union Confederation

Bad communication Or No communication = bad image

Selling the Union product

Internet From the outside in – not the inside out

Classical communication questions What is a campaign? What is the subject of your campaign/site? What is it you want to achieve? Who are you targeting? How are you saying your message? When are you campaigning – timing? Actions for the campaign? Political lobbying Media campaigning

Keep it short !

Promote your work

New communications: The traditional way to reach out to young people

What is the ITUC using/doing? csi.org/map/?x=73&y=53&w=160&h=94feedjit.com/stats/youth.ituc- csi.org/map/?x=73&y=53&w=160&h=94

ITUC Youth Campaign: More web tools for young people

Good practice from good unions

Second Life and IBM employee unions in Italy

Zeal/Air New Zealand cabin crew union

Worksmart by TUC UK

SAK Finland recruitment campaign

Viral video in Sweden

A union Internet café in Ouagadougou

FNV Youth websites

Hungarian flash-mob helps Pakistanis workers