1. Communication - Inalco
October 26th, 2018
Diane Laroche – Head of communication

2. Communication priorities:
Promoting and managing the image of Inalco (Corporate communication)
Attracting new students (Marketing communication)

3. Communication objectives
Promote and manage the image of Inalco
Raising the profile of Inalco and its activities and expertise
Building a dynamic profile of Inalco
Attract new students 
Enhancing the visibiliy of Inalco and its courses
Improving the presentation of the courses
Targeting relevant audiences (segmented communication according to supply and targets)

4. The communication targets
Students and potential students
Medias
Partners: universities, CNRS, etc.
General public

5. Method  
Promoting research, expertise of Inalco and its teachers and researchers.
Promoting excellence of the education and courses and any subject which can enhance the profile of Inalco.

6. Actions for priority 1 Building and developing press relations
Newsletter Inalco (building a relation with partners : universities, medias, students, alumni and all potential students)
Promoting institutional communication about teachers and researchers activities
Partnerships (Improving our visibility with this exhange, Ex : universities, National Library, museum, etc.)
Inalco website in english and languages taught

7. Actions for priority 2 Targeted digital communication campaigns
Direct Marketing (ex. ing, ads by mail with Gmail and Yahoo).
Exhibitions
Partnerships (Improving our visibility with this exhange)
Promoting Inalco in high school
Improving the website and courses presentation
Improving the SEO : keywords and internet tags inside the website to improve the SEO

8. Main tools Press relations
Information and messages reach the students and the general public via:
Press relations
Newsletters: Inalco newsletter (corporate) and Itineraires (research)
Website: 500,000 visitors per year ; 1,200,000 connections per year
Fairs and exhibitions
Social networks: Facebook 13,500, Twitter 4,600, Linkedin 15,000 followers, Instagram
Communication campaigns: digital campaigns