MIDLANDS GIVES Informational Session

WELCOME

Presenter: Nancye Bailey, Midlands Gives Coordinator

AGENDA The Basics Results The Details What Next Q&A

The Basics

WHO? Q. Who is Central Carolina Community Foundation A. The Foundation is the Midlands expert on philanthropy. We are a nonprofit organization that links charitable people and businesses with areas of need in our community.

WHAT? Q. What is Midlands Gives? A. Midlands Gives is a 24-hour online giving event to benefit nonprofits in the 11 counties served by the Central Carolina Community Foundation.

WHEN? Q. When is Midlands Gives? A.Midlands Gives will take place on Tuesday, May 3, 2016, beginning at 12:00:01 am and will end at 11:59:59 pm.

WHERE? Q. Where is Midlands Gives? A.Midlands Gives is an online event taking place on the website.

WHY? Q. Why should my nonprofit organization participate in Midlands Gives? A.Midlands Gives is an opportunity for your organization to increase awareness, donors and dollars.

HOW? Q. How can my nonprofit organization participate in Midlands Gives? A.If your organization meets the eligibility requirements you can sign up today at

Eligibility Requirements for Participation: Must be a 501(c)3 in good standing Must have a profile on GuideStar Must have an office located in Calhoun, Clarendon, Fairfield, Kershaw, Lee, Lexington, Newberry, Orangeburg, Richland, Saluda or Sumter counties

Additional Requirements for Participation: Must complete Participation Agreement Must attend one Midlands Gives Campaign Training Session in March Must commit to donor outreach using the steps outlined in the nonprofit resources provided by the Foundation Must provide 24-hour staff or volunteer coverage for May 3 event

RESULTS

2014 RESULTS $704,932 raised 150 participating nonprofits 5,186 gifts made by 3,747 donors $194,000 in incentives, bonuses and prizes 56% of donors gave on line for the first time 22% of donors had never given to chosen NPO 449 Tweets reached 800,000 Twitter feeds 167,936 TV viewers were reached

2015 RESULTS $1.5 million raised 252 participating nonprofits 11,300 gifts made by 7,000 donors 7 th in the nation for dollars raised 51% increase 40% increase 100% increase

MORE FUN FACTS $324,000 in incentives, bonuses, prizes 46% gave to a nonprofit they had not supported in the past 3.2 million television views 5,500 Tweets Midlands Gives was trending on Twitter

The Details

WHAT IS THE SCHEDULE? Registration is open until February 29 SCANPO Training Webinars, Nov – Jan MG Campaign Training, mid-March Profile Completion by March 31 Major marketing and outreach in April Midlands Gives Day – May 3

HOW MUCH CAN YOU RAISE? Average amount raised in 2015 was $3,000 This includes donations, prizes (if awarded), bonus pool money (if awarded), and matching funds (if applicable)

ADDITIONAL FUNDS Prizes Matching Dollars Bonus Pool

Prizes A variety of prizes are offered each year to all participating organizations. Examples from 2015: Power Hours Golden Egg C-Note Social Media Challenges 50/50 County First 100 Prizes are awarded to the nonprofit, not the donor

Bonus Pool Bonus pools are additional funds offered by the Foundation’s partners for the benefit of organizations in specific geographic regions bonus pools already secured: Chapin: Greater Chapin Community Endowment Orangeburg-Calhoun: Orangeburg-Calhoun Community Foundation Sumter Kershaw Bonus pool sponsors determine who is eligible and how the money is distributed.

Matching Dollars Participating organizations are encouraged to seek matching dollars for Midlands Gives Suggested matching dollar resources: Your board Local businesses Dedicated donors Staff Matching dollars must be received in The Foundation office with instructions on how to apply them no later than April 29. Sign up for SCANPO Webinar on January 19, 2016: Securing Challenge and Matching Grants for Giving Day: Offer Your Donors Motivation

DONOR ACQUISITION Nonprofits will receive contact information for all donors who gave to them on May 3

INCREASED AWARENESS Collective efforts of the community increases awareness for all participating organizations: Media all play Power of social media Word of mouth Dinner table conversations

WHAT DOES IT COST YOU? Central Carolina Community Foundation underwrites the following: KIMBIA – the giving day software Majority of the SCANPO Training Webinars MG Campaign Training Prizes Marketing/PR Campaign

Nonprofits are responsible for: $25 SCANPO Training Webinar Fee (optional) Credit Card Fees (average 3%) KIMBIA Fee (2.99% per transaction) Staff time Promotion costs The credit card and KIMBIA fees are deducted from the total raised by the nonprofit before the grant check is issued. NEW in 2016

Average estimated cost for a nonprofit raising $3,000 from 50 gifts: $25 Social Media Training Fee $90 Credit Card Fees $14.95 KIMBIA Fee

How does that compare with average Donor Acquisition Costs? DAC= $ spent on new donor acquisition/ # of new donors acquired 1. Capital Campaign/Major Gifts $.05 to $.10 per dollar raised. 2. Corporations and Foundations (Grant Writing) $.20 per dollar raised. 3. Direct Mail Renewal $.20 per dollar raised. 4. Planned Giving $.25 per dollar raised and a lot of patience! 5. Benefit/Special Events $.50 of gross proceeds. 6. Direct Mail Acquisition $ 1.00 to $ 1.25 per dollar raised. 7. National Average $.20

HOW MUCH DOES THE FOUNDATION MAKE? ZERO

TRAINING underwritten by SCANPO Training Webinars – Optional MG Campaign Training - Required

SCANPO Training Webinars Optional but highly encouraged Offered by SCANPO Presenters: Kivi Leroux Miller and John Haydon Cost for Midlands Gives participants $25 (all others $150) Convenient webinar format Easy sign up at Topics include: Understanding your audience Social media basics – 101 Social media taking it up a notch How to secure matching funds Stewarding online donors Engaging board members in fundraising Organizations that participate in social media training for giving days are more successful that those that do not.

MG Campaign Training Required for all Midlands Gives Participating Nonprofits Offered by Central Carolina Community Foundation Presenters: Nancye Bailey, Heather Sherwin, Cherise Arrendale Choose from two session times Topics Include: Putting your social media strategy to work Prize/Matching Dollars and how they work Day of logistics What The Foundation is doing to promote the event Engaging your board and volunteers And MUCH, MUCH more! At least one person from your organization must attend.

RESOURCES NEEDED Board support and engagement Staff/volunteer support Social media account Donor /mail list A goal Campaign strategy

TIME COMMITMENT Average is hours throughout the campaign The more you put into it, the more you get out of it

HOW WILL WE HELP YOU? /phone support Nonprofit toolkit Suggested timeline Campaign training Day-of support

What Next?

REGISTER TO PARTICIPATE Click on the REGISTER button at the bottom of the page.

COMPLETE REQUIREMENTS Guidestar Participation Agreement Attend Campaign Training

AND… Consider SCANPO Training Webinars Develop strategy to engage your board Develop strategy to reach out to donors Access nonprofit toolkit and adapt for your use

FINALLY… Make sure your KIMBIA profile is accurate and complete. Check for: Spelling Grammar Correct links, county, etc.

RESOURCES

WHERE DO I FIND HELP? click on I AM A NONPROFIT Join the Midlands Gives Facebook Group and ask your peers Call and press #4

WHERE DO I FIND THESE SLIDES? Step 1: Go to Step 2: Click on I AM A NONPROFIT Step 3: Look in the menu bar on the right under Midlands Gives and click on Resources for Nonprofits

Q & A