Objectives: Understand the process of promotion Identify the types of Promotion Understand the procedure to determine Promotional Mix Text Books needed today Read pages 362 – 365 As always, while reading write down thoughts, questions, terms you want more information about, etc.

Promotion = persuasive communication Process of Promotion Attract attention 2.Build interest 3.Build desire 4.Ask for action

Types of Promotion Personal selling – use of sales representatives who generate direct contact with customers or prospects Advertising – one-way communication about a product with a potential customer Direct Marketing – promotional message to a specific group of customers (print, phone, or text) Sales promotion – activities directed at retail customers or business (industrial) to boost sales Public Relations – activities that enable an organization to influence a target market

Promotional Mix The promotional activities chosen to promote a particular product Different types of promotion appeal to and reach different members (segmentation) of a target market. Promotional Mix Choices Analyze Product Utilities Connect to Market Segmentation The Procedure used to determine Promotional Mix....

Table Assignment 1) Pick a specific product. 2) Brainstorm ways you believe the Promotional Mix (from list below) is used 3) Write your ideas down on your notes 4) Select someone to share with the entire class Personal selling – use of sales representatives who generate direct contact with customers or prospects Advertising – one-way communication about a product with a potential customer Direct Marketing – promotional message to a specific group of customers (print or ) Sales promotion – activities directed at business or retail customers to boost sales Public Relations – activities that enable an organization to influence a target market