CONFIDENTIAL Healthy Living & Active Giving O 2 Angela Whaley Client Experience Introduction e

CONFIDENTIAL Healthy Living & Active Giving O 3 More than 1,700,000,000 Unique Social Media Users Worldwide Peer-to-Peer Ask: 90% Open Rate 53% Click-Through Rate 25% s Result in a Donation $60 Average Online Gift Size Social Giving {}{} Global Charitable Fundraising $1.7 Trillion Members million Meetup Groups 142,319 Countries 196 Monthly Meetups 315,827 Monthly RSVPs 2.07 million Active Meetups 4,340 Total Pledged to Projects $1 Billion Projects Funded 55,564 Total Backers 5,549,687 Repeat Backers 1,636,037 Average Repeat Pledges 4.8 Average Pledge $74 Pioneer in the Mobile Fundraising Industry Largest Text-to-Give Campaign in US History Market Leader in Text Donations and Disaster Relief Fundraising (85% Market Share) 500+ NPO Client Relationships 10,000+ Mobile Campaigns Executed One Billion+ Text Messages Processed 97% SMS Open Rate ++++= imagine… meetup meets kickstarter empowered by mgive for social giving

INTRIGUE NEW FRIENDS CULTIVATE A LIST COMPEL GIVING IGNITE PASSION FRIENDS COMMUNITY CHAMPION DONORS CROWD EXPONENTIALFUNDRAISIN G METHODOLOGY

CONFIDENTIAL Healthy Living & Active Giving S SMS Works can’t argue with 97% open rates  You keep two numbers throughout your life, your SSN and your Mobile # address can change, especially after college and in early life 97% open rate Preferred message with urgent information Will get to your message to your community faster and read more often In this attention economy our attention spans have dropped tremendously #LessThanGoldfish EFFECTIVE# SHELF LIFE

CONFIDENTIAL Healthy Living & Active Giving O Comparing Open Rates how do you see mobile helping achieve goals  Social Media 8% View rates Social Media 8% View rates Direct Mail 1-3% Direct Mail 1-3% % open rate % open rate Mobile 97% Open rate Mobile 97% Open rate collecting mobile numbers is like COINS MARIO collecting The Inner Circle

CONFIDENTIAL Healthy Living & Active Giving S 7  Calls-to-Action how we acquire donors & supporters

CONFIDENTIAL Healthy Living & Active Giving P Donor Mindset a hub to connect nonprofits to their constituents DESIRES  CHALLENGES Busy, with a capital ‘B’ Short attention span especially concerning media #LessThanGoldfish Often don’t feel their donation has an impact Demand contemporary, mobile technology Make the world a better place Feel part of an active community with authentic connections Opportunities to advance their careers, through networking, resume building, and experience Show how much they care to their friends in hopes to inspire them too #truechampions

CONFIDENTIAL Healthy Living & Active Giving P Donor’s Journey understanding our clients’ customer journeys  Stage 1: Awareness Donor becomes aware of your cause – most likely from friends or campaigns Stage 2: Connection Donor establishes an emotional connection to your cause creating a strong desire to get involved Stage 3: Trust Donor establishes trust from their perception of your credibility, past performance, and good stewardship of funds Stage 4: Passion Donor becomes passionate about your cause to drive awareness and fundraising

CONFIDENTIAL Ways to mGive community and donor building tools  1.Text to Give 2.Text to Donate 3.Text to Pledge 4.Text to Fundraise 1.Text to Join 2.Text to Win 3.Text to Get 4.Text to Participate COMMUNITYDONORS

CONFIDENTIAL Ways to mGive tools to help nonprofits gain donors  1.Text to Give Compete Tribute Tip 2.Text to Donate CC Volunteer Text to Pledge Text to Fundraise MSG & DATA RATES MAY APPLY

CONFIDENTIAL Healthy Living & Active Giving O Text Fundraising Keyword how do you see mobile helping achieve goals  1.Supporter Texts DEMO to Supporter is prompted to confirm their donation with YES or their billing zip code (Verizon only) 3.Supporter replies with YES or billing zip code 4.Supporter receives thank you and donation confirmation

CONFIDENTIAL Healthy Living & Active Giving O Text Fundraising Keyword (2) how do you see mobile helping achieve goals  1.Following the thank you message, the supporter is asked to subscribe to mobile news 2.Supporter replies with YES 3.Supporter receives a thank you for subscribing message 4.Schedule an optional automated welcome message for new subscribers

CONFIDENTIAL Healthy Living & Active Giving S Text to Donate reaching donors via text  Text to Donate Take Credit Card donations of any amount Compel Donations with the power of Video Storytelling Promote your Event Easy Social Sharing on Facebook, Twitter, Linkedin, and Showcase Fundraising Progress through Thermobar CAUSE PAGE Build your mobile community Texting in returns a link Link to any of your marketing initiatives or campaigns Link to your customized Rally4 Page COMMUNICATION

CONFIDENTIAL Your Turn! pull out your phone and send some text love  MSG & DATA RATES MAY APPLY

CONFIDENTIAL Healthy Living & Active Giving 16 How to mGive our proven process M – Mobilize G - Give (a Reason to Give) I - Integrate and Collaborate V - Venture for Value E - Enhance with Effective Engagement

CONFIDENTIAL Healthy Living & Active Giving O How to Get More Donor Prospects verbal / face-to-face 

CONFIDENTIAL Healthy Living & Active Giving O Outbound Messages what to send 

CONFIDENTIAL Healthy Living & Active Giving O Social Share Example how to use social media 

CONFIDENTIAL Healthy Living & Active Giving O How to Get More Donor Prospects start with your current list of phone records 

CONFIDENTIAL Healthy Living & Active Giving O Resources if you need help…  mGive Social Media Quick Response Team mGive Blog mblog.mgive.com