Presentation of Peytz & Co

All companies have a medium Some use it better than others

Do you speak with a lot of people? And are they all identical?

The internet is two things Pathways [distribution] Web, , Facebook, apps Print, audio, video Media [channels]

Match message and channel Development & implementation Strategy Website (SEO) Apps + mobile Tentacles (mail, Twitter, Facebook) Blogs Direct mail Client magazine Brochure Newspaper ads Magazine ads TV commercials Radio commercials Outdoor Banner ads Text ads Syndication SEM Social media NewOld Foreign Own

Tentacles complement web The vast majority of companies would benefit from ”moving” expenses from web to tentacles from 95/5 to 60/40 Tentacles seek out the client, but have limited space Web has unlimited space, but does not reach out

Here is a selection of our clients

Here is a selection of our media clients

Selected clients within member organisations

Here is a selection of our clients from the public sector

Custom solutions Product development tailored to the clients’ needs:  “TV 2 Bingo Banko”  “Den Store Danske”  SBS program material rights management  “Udbudsportalen”  “Børsens aktiespil”  Dansk Red Cross collection  Grundfos surveillance system for iPad

Analytics  Gain insight to make decisions about digital strategies and concepts  Know your users and understand their needs  Optimise your site with result-oriented, on-going KPI-measurements  Have a quarter or a half digital analyst permanently assigned  Web Analytics: Google and Gemius  Surveys: user surveys, satisfactions tests, and web panels  Interviews: guerilla-tests, interviews and focus groups

Strategy and Concept Make your online activities create results:  Understand your market and discover new potential  Strategies and concepts that fulfil the users’ needs  Get everyone on board with appealing strategy and concept processes We facilitate and help you through the digital strategy process.

UX – User experience We ensure that the users can – and will – use your digital product:  Concept development and workshops establish the goals and content  Advice on user needs and friendliness  Drafting of information architecture, interaction design, and sketches  User tests and surveys The design process is optimised to be result-oriented, provide a basis for the rest of the project and create a solid content strategy. design

Design  ”Look and feel” presentation  Visual design and frontend  Development of clickable HTML-prototypes  Focus on responsive web design Using HTML-prototypes, we conduct reviews on all screen sizes already in the design stage. We get to see your design in action! The design process uses modern frontend options to show the design across the platforms. UX

Drupal  Open source CMS and framework  Based on taxonomies, metadata, and open standards  We are Denmark’s largest Drupal development house – measured by developers in Denmark  Peytz & Co is active in the Danish and international community  Thousands of developers across the world – you will never get ”locked down”

WordPress The world’s most widespread CMS  Open source  User friendly administration panel  SEO-friendly code and URL-structure  Thousands of free plugins (including PeytzMail)  Development and hosting  Perfect for campaign and information sites

Newsletter/ marketing  Customised integration with your CMS, CRM, and other systems  Full, semiautomatic, or manual import of all types of content specifically adapted to your needs and workflows  Segmentation of content and users  Conceptual consultancy regarding recruitment, data recruitment, data enrichment, etc.  Permission management  Statistics via platform or integration  Delivery performance: continuous optimisation, option of dedicated IP, Advice on spam filters, integration to larger ESPs

Mobility Another online channel has matured and the terminals are pouring in:  Responsive design adjusts itself to all screen sizes  Apps for smartphones and tablets  Teaching of HTML5, CSS3 and Responsive Web Design  Advice on mobile strategy and concepts  Workshop, concept, design, and development  Development and hosting of solutions

The history  Founded in December 2002  Owned by five partners who all work at the company  Just under 100 employees  Turn over of approx. DKK 60 mil. in 2014  Gazelle award winner 5 years running,  Generated revenue and growth every year