Joe Allison BUS 527

 Traditional strategic planning approaches ◦ Mission statements ◦ SWOT  SAP ◦ Web 2.0  Implications  Resistance  Lack of engagement

 Missed the internet  Design team asked “Are we solving the right problem” ◦ Project Torrent  35 people, 1/5 traditional designers

 Onsite and offsite interviews ◦ Tap social networks ◦ Transparency ◦ Real-time feedback  “What if the ERP system actually helped you by giving you that transparency?”

 Packaging  PowerPoint ◦ Deck of slides that told real life stories  Like a demo  Vetting  “World Tour”

 Quick prototyping  Interviews  Work differently

 Be willing to reexamine your definition of the problem  Focus helping people experience a strategy  Move continuously back and forth between the abstract and the particular to make strategy real.  Take the best from both worlds  Expect to be uncomfortable  Let everyone touch the tools