1. Strategic Marketing Initiative 2009 ACTS Seminaries A First “Run By” for Faculty Meeting March 31, 2009 Watch for the hint slide and the free prize

2. Transition Background Harmony “Green Look” Fall 08 New ACTS Website January 09 Strategic Marketing Planning January 09

3. Making a plan... Major Steps taken Meet stakeholders Exegete ACTS marketing practices Continue new website launch Re-launch EMT ACTS Strategic Direction Documents

4. Personal Referral.... tried and true The most productive, cost effective, sustainable marketing strategy “Word spread”... (The Viral Factor) why? “ People were amazed”... (The Remarkable Factor) The Core Marketing Methodology

5. How did you find out about ACTS?

6. Re-invent our marketing culture..... with three paradigm shifts What we propose to do is.....

7. Two major initiatives What we propose to do is..... A Preferred Future A “ personal referral” Marketing Culture Short term urgencies Need-based marketing initiatives Building toward long term marketing values

8. What would a ”personal referral” marketing culture look like? Long term initiatives...

9. Our marketing department is... What would a “ personal referral ” marketing culture look like? EVERYBOD Y Let’s perpetually create a community of story tellers Member Seminaries, Faculty, Staff, Spouses, Students, Alumni, Dropouts, Associates, Friends, Enemies, Media, Anyone and everyone who can tell the story.

10. EVERYTHIN G We Do What would a “ personal referral ” marketing culture look like? Why? It impacts the viral factor and the remarkable factor. Our marketing activity...

11. Our marketing behavior... What would a “ personal referral ” marketing culture look like? Personal Referral normalized A Way of life Standard Operating Procedure... Remarkable

12. Team Tools Tone Tactics Preferred Future Marketing Culture Values

13. Continually encourage everyone to help tell the story. Ongoing discussion about what we offer and why. Nurture lifelong learning relationships. Preferred Future Marketing Team Values Inclusive and Collaborative

14. Preferred Future Marketing Tools Values The Internet helps us tell the story Measurable marketing expenditures. Targeted marketing activities..

15. Preferred Future Marketing Tone Values Conversational – listening, telling, learning. Ongoing dialogue with ACTS stakeholders. How we serve – remarkable!

16. * An ongoing series of timely, responsive, measurable, targeted initiatives to enrich the viral factor and the remarkable factor. Preferred Future Marketing Tactics values Always connect marketing to the ACTS mission. Target market research is like breathing. Nimble* strategic marketing initiatives. Champion for these values.

17. Short term initiatives.... What we propose to do is.....

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22. Short term initiatives.... What we propose to do is..... Two key questions... What makes ACTS remarkable? What would make it so remarkable that people would remark about it?

23. Short term initiatives.... What we propose to do is..... Given that many ACTS students and graduates view ACTS primarily as a collective, ACTS Should create and sustain systems that will meaningfully link alumni with the ACTS collective. 65% agree or strongly agree

24. Engage an ACTS Alumni networker What we propose to do is..... Survey: When people ask you “Where did you attend Seminary?” or “Where are you attending Seminary?” how do you respond? 27 % ACTS Seminary 21% ACTS Seminaries 21% Trinity Western University 13% Combination of ACTS/TWU 9% Combination of ACTS/Seminary of Record 9% Seminary of Record.... a lifelong learning relationship

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26. Social Media Marketing Opportunities SMM starfish (2002) SMM Prism (2008)

27. Short term initiatives.... What we propose to do is..... ????

28. Short term initiatives.... What we propose to do is..... Support for a self-managed web page and blog - advance your career!

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31. Improve first impressions at Fosmark What we propose to do is..... dirty dark directionless dreary deadly staff parking - what message are we sending???

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34. Critical questions... infrastructure? Well, what do you think?

35. Critical questions... Buy In – How? Well, what do you think?

36. Critical questions... Champions? Well, what do you think?

37. Critical questions... Weather Current Storm? Well, what do you think?

38. We value your input Q & A time