- David D’Cruz “There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.” ― J.R.R. Tolkien, The Hobbit

  Brief introduction to Blogging  Some technicals  A quick look at some Blogs  Walkthrough to setting up a Blog  Conclusion Agenda

  "Blog" is an abbreviated version of "weblog“  Blogging plays an important role in online marketing  Implies a community: writer and reader  Blog Vs. Website – a difference in communications What is a "blog"?

  Establish you / your business as a leader  Strengthen brand  Bring visitors to your website – build your community.  Increase “visibility” through links and connections Blogs as Marketing Tools

  What is your goal?  Who is your audience?  What is your budget?  How much of effort do you wish to spend on  Design  Content creation  Tools  Promotion  Income Thinking about your Blog?

  What’s in a webpage?  HTML HTML  JavaScript  PHP  You don’t need to know about them  Blackboard website as an example Blackboard  Hosting – your real estate  Domain Name – your address Some Technicals

Content Management Systems A Content Management System (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. -

  An example of good website design from an expert- Dan Cederholm. An example  The Google Blog.Google Blog A look at some Blogs

  Blogger Blogger  WordPress.com Vs. WordPress.org WordPress.comWordPress.org  Joomla Joomla  Adobe Dreamweaver  Custom Site Builders Website Building Tools

 Setting up a Blog

  Moving content from one site to another  Set up everything before you get started  Plan, plan, plan and then execute Migrating content

  Define your goals and message  Decide and implement the relevant infrastructure and design  Create content and tell your story  Manage and build your community Takeaways