ADVERTISEMENTS

What is an Advertisement? An advertisement is a kind of public notice asking for or offering services or buying and selling property, giving information about missing persons, lost or found items, etc.

TYPES OF ADVERTISEMENTS CLASSIFIED COMMERCIAL

CLASSIFIED ADVERTISEMENTS MAIN CHARACTERISTICS OF CLASSIFIED ADVERTISEMENTS They are categorized into columns according to different classes – wanted, lost & found, to let, etc. They are written in short catchy phrases and words. The language used is simple, factual and formal. They are short, concise and to the point. All the relevant information is provided. Contact name and address is given.

SITUATION VACANT Include these essential details: Begin with ‘Wanted’ or ‘Required’. State the name of the company. Mention the post of the number of vacancies. State minimum qualifications and experience desired. Give age, sex and preferential qualifications. Mention pay sale and perks. State the mode of applying clearly. End with contact address and phone numbers.

AN EXAMPLE WANTED LADY TUTOR To coach a girl of class XII in English. Only ladies with minimum five years’ experience of teaching S.S.C.E will be considered. Emoluments: travelling expenses plus Rs. 2000 to 2500 p.m. depending upon the calibre and experience. Contact: P. Sharma, 128L, Ring Road, Varanasi.

SITUATION WANTED Here it is an individual who seeks a job. Include the following essential details: Qualification and experience. Age and sex. Nature of the job sought. Minimum salary acceptable. Contact address and phone number.

AN EXAMPLE SITUATION WANTED First class B.E (Electrical) from I.I.T. Delhi seeks suitable job in or around Delhi. At present working with a private firm in Alwar. Salary expected: Rs. 12,000. Please contact: Anil Verma, 257, Moti Nagar, New Delhi-110039. Phone: 25278431

SALE & PURCHASE OF PROPERTY/VEHICLE/HOUSEHOLD GOODS Essential Details (General) Begin with Sale/Purchase or Available/Wanted. Mention a type of accommodation/Vehicle/Household item. Give a brief Physical description. End with Contact , address & Telephone number. Property: (Specific details) Specify size, floor, number of rooms etc. Mention fixtures and fittings. Give the location and surroundings. Price expected/Offered.

AN EXAMPLE FOR SALE Livestock Available for immediate sale a pair of hybrid milch cows 5 year old, daily yield 25-30 litres, vaccinated, perfectly healthy. Daily fodder requirement 15-20 kg. Price negotiable. Contact: Dhillon: 235 Agrafaroms, Karnal or call on Phone: 0184-22728879.

TO LET Essential Details: Begin with ‘Available’ or ‘Wanted’. State the type of accommodation to let or required on rent. Give brief description of the accommodation. size , floor, no. of rooms etc. fixtures and fittings. location and surroundings. Rent expected etc. Contact address and phone number.

AN EXAMPLE TO LET Portion of a newly constructed bungalow on 750 sq.m in Greater Kailash-II. Three bed-rooms, attached baths, drawing/dining, kitchen, lounge, garage. Rent expected around Rs.15,000 p.m. Only Bank Officers/Central Govt. Gazetted Officers need contact. Contact. C.K. Khanna, A-27, Greater Kailash-II, New Delhi or Phone: 26252140.

MISSING PERSONS/ PET ANIMALS Essential details: (Common) Begin with ‘Missing’. Give brief physical description. Mention name, age & identifying features. Since when/from where missing. Reward offered. Contact address and phone number. Person (specific) height, complexion, build. clothes

(b) Pet (specific) breed, colour of fur/skin, etc. Name of the pet to which it responds.

AN EXAMPLE MISSING PET Missing dark brown, male Labrador, 20” high since last Friday. Scobbie 2 year old has white stripes, hole on his left ear & black leather strap round neck. Informer will be suitably rewarded. Contact P.K. Bansal, 57, Rajendra Park, New Delhi. Phone-25246789.

LOST & FOUND Essential Details: Begin with ‘Lost’ or ‘Found’. Specify the item. Give brief physical description. Mention when/where lost or found. Reward, if any. End with contact address and phone number.

AN EXAMPLE LOST AND FOUND Black leather purse in DTC bus (route no. 315) while travelling between Lucknow Road and Red Fort. Besides cash contains some very important bills & receipts. Finder will be suitably rewarded. Please contact: Anil Sharma, B-67, Lucknow Road, New Delhi or phone:271624865.

COMMERCIAL ADVERTISEMENTS OR DISPLAY ADVERTISEMENTS MAIN CHARACTERISTICS: Designed for commercial purposes.(by manufacturers, establishments, marketing concerns) Visually attractive – varying font size or shape. Language: colourful and lucid – catchy slogans, punch lines, witty expressions and pictures or sketches. More space, more expensive in terms of4 the advertising costs.

Essential Details: Name of the company/institute/organisers, etc. Details regarding the product/event/educational course, etc. Special offers of discount, if any. Address of the company/institute/organisers, etc.

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Now Attempt One Of These 1. You are Krishna/Trisha, secretary, Greenland Enterprises Ltd., Delhi – 6. Your chairman has asked you to draft an advertisement for a local daily under the classified columns for the vacant posts of one accountant and two office assistants. Draft the advertisement in not more than 50 words. (CBSE 2010)

You plan to sell some furniture of your house as you are going abroad You plan to sell some furniture of your house as you are going abroad. Draft a suitable advertisement in not more than 50 words to be inserted in the classified columns of a local daily, giving all necessary details of the furniture. You are Sushil/Sita, 18, Kamla Nagar, Kochi. (CBSE 2007)

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POSTERS

POSTERS What is a poster? Purpose of a poster Posters (and pamphlets) are notices, advertisements and Invitations – all in one. People generally read them from a distance. Colourful, attractive and appealing posters enchant the readers. Purpose of a poster The purpose of a poster is either to create social awareness about issues related to current problems and needs, or to advertise or even to extend public invitations and write notices.

MAIN FEATURES OF A POSTER Layout Eye-catching an visually attractive Catchy/suggestive title: Some slogan, jingle or short verse Sketch or simple drawings using match stick figures Letters of different size and shape Proportionate spacing.

(b) Content The theme or subject of the poster Description or details associated with the theme Essential details like date, time and venue in caser of an event Name(s) of the issuing authority/company/organisers etc.

(c) Expression The overall organisation and sequencing of the matter Appropriate and accurate language Persuasive tone Catchy phrases and slogans Creativity in terms of content and design.

DESIGNING A POSTER Posters must be drafted/designed with utmost care. Remember the following points: A poster must be simple but attractive and eye- catching. It should not be overloaded with many details. Introduce only the relevant details. Avoid superfluous/irrelevant points. Use letters of different font sizes. Build contrast by bold/capital letters and small ones in different lines.

Beautiful drawings, striking sketches and ornate designs add to the beauty of a poster. Slogans, proverbs, catchy phrases, quotations and tempting or inviting language make the poster more meaningful.

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