1. Persuasive Writing
Advertisements

2. Advertisements are a special type of persuasive writing.
Their purpose is to sell a product or a service.
They do this by aiming at a particular type of customer.
They use carefully chosen, positive language.
They appeal to some aspect of the reader’s personality.

3. They use carefully chosen language to appeal to their target audience.
The Best
Number One
Special Offer
Fun
Genuine
Free!
Cool
Latest Fashion
Exclusive
Cheaper
Bargain
Smart
The Total Experience
Look No Further
Guaranteed Result

4. Leaflets and Posters Must look attractive and be easy to read;
Use headings with different sizes and styles of writing to make the leaflet look interesting;
Include all the relevant facts in a logical and clear way;
Attempt to persuade the reader using slogans or persuasive language;
Include pictures if it improves the leaflet, but don't spend too long on them.

5. Catchy Slogan
Clear Offer
Clear Menu
Illustration
Clear Writing
Terms and Conditions

6. The Amazing Alien Phone!!!
Old phone getting you down?
Never works when you need it most?
Well look no further, the Amazing Alien phone is here!
It’s funky, it’s sleek, it’s cool!
Your will be envied by your friends!
Features:
Cool ring tones
Plenty of fantastic games
Easy to use speed buttons
Do not delay, buy one today!
Only £399.99

7. Tip:- DON’T FORGET YOUR SMALL PRINT AT THE BOTTOM! – Price etc
Plan For Advert
Quote
Font/Colours
Quote
Picture
Features
Questions
Features
Persuasive text
Persuasive text
Tip:- DON’T FORGET YOUR SMALL PRINT AT THE BOTTOM! – Price etc