EUMA ON THE MOVE selling EUMA

Reflecting… Do your family & friends know you are a member of EUMA? Do they know what EUMA stands for? Who is part of your network that does not know about EUMA but could be an interesting contact? What do you do to contribute to the growth of your association?

CONTENT Target groups Goals per target group Occasions Messages & sales arguments Elevator pitch Action plan

Target groups

MA‘s Companies –HR departments/HR managers –Managers Hotels/venues Speakers/trainers Business Partners Schools & students

Goals per group

Goals per group (1/2) MA‘s: gain & retain! Companies: make them send their MA‘s and pay for their membership –HR departments/HR managers: make them understand EUMA offers real training value at a low cost –Managers: make them see MA‘s also benefit from networking Speakers/Trainers: convince them to speak for free

Goals per group (2/2) Hotels/venues: have them host your events Press: make them talk about you Business partners: advertisement Schools & students: –Inform –Choose MA profession –Possible future members

Occasions

Local EUMA events Industry events Annual Conference Annual Training Day Companies HR departments/HR managers Managers Hotels/venues Leisure gatherings

Messages Sales Arguments

Messages/Sales Arguments EUMA is not for profit European Scope, members Exists since 1974 Training Local & international networking Peers who understand your job Source of information Keep up to date Reasonable membership fees

Messages/Sales Arguments Reach your target audience Reach people who have buying/influencing power Communicate to people who are used to dealing with/filtering information; who are good listeners Choose to reach a local, multinational or even European audience

Messages/Sales Arguments Host us and have the opportunity to show your venue to a group of possible buyers Organize a workshop for us for free/at reduced cost as a promotion (maybe a member will contact you afterwards) Experience what being an MA is all about Reach 100 people who work for companies in the area and who are interested in your product

Elevator Pitch

16 EUMA is a European non-profit association that promotes the profession of Management Assistants. We organize both local and international trainings and networking events in 25 countries. An assistant who is a member of EUMA is always up to date and can rely on the knowledge of over 1400 peers throughout Europe. The majority of our members are sponsored by their companies who can enjoy additional visibility thanks to a special corporate membership formula. ( Membership fees are very reasonable because we want every MA to be able to join.) => hand your business card! 16 Elevator Pitch

My Action Plan

MY ACTION PLAN (1/2) (Todo before the 2011 conference) Return your form by 15/04/2011 Execute actions before 2011 Conference LinkedIn Talk to 5 people Write an article Inform 3 hotels/venues Contact 3 business partners

MY ACTION PLAN (1/2) (Todo before the 2011 conference) Speak at and/or attend an industry event Partnership Keep a database! (per target group, 1 person per country) Measure effects & adapt accordingly