Improving your internet research skills Nancy Lucas September 25, 2008
Topics for discussion Google Evaluating information Library basics Company information Consumer information Statistics Citing your sources Help is available
Google It’s all the web, isn’t it? Let’s see … y4v1ccA y4v1ccA
Criteria for evaluating information… Authority Objectivity Quality Coverage Currency Relevance
Evaluating information… Evaluating Internet Information Evaluating Internet Information Evaluating Internet Information Milton Library at Johns Hopkins University Critical Evaluation of Sources Critical Evaluation of Sources Critical Evaluation of Sources University of Louisville Libraries Evaluating Websites: Techniques and Questions Evaluating Websites: Techniques and Questions Evaluating Websites: Techniques and Questions UC Berkeley Library
Library basics… Business Library homepage Research guides Course guides
Library basics… Remote access - 24/7 access - Login required - Off Campus Access webpageOff Campus Access webpage - Help available 24/7 at
SWOT Analysis Internal Company Information Strengths Weaknesses External Company Information Opportunities Threats (Marketline Business Information Center and Mintel)
Porter’s 5 Forces Threat of new entrants into the industry Bargaining power of customers Bargaining power of suppliers Intensity of the rivalry among firms in industry Potential for substitute products or services
Looking at the trends… Economics within city, county, state Demographics Organizational study Industry as a whole Who is the competition
Competitive Analysis How do I conduct one? Samples: Small Business Association Edward Lowe Foundation
Company information ABI Inform ABI Inform General Business File ASAP General Business File ASAP Hoover’s Online Pro Plus Hoover’s Online Pro Plus Lexis-Nexis Lexis-Nexis Mergent Horizon Mergent Horizon Reference USA Reference USA Ward’s Business Directory Ward’s Business Directory
Food… Food Institute Food Institute Mintel GNPD Academic Mintel GNPD Academic
Consumer trends… Mintel Market Reports Mintel Market Reports Plunkett Research Plunkett Research Global Market Information Database Global Market Information Database Marketline Business Information Center Marketline Business Information Center Simmons Choices 3 (Business Library only)
Consumer trends… Trendwatching Trendwatching Identifying a target market Identifying a target market Marketing Trends Marketing Trends Generational marketing Generational marketing
Industry trends Global Market Information Database IBIS World Marketline Business Information Center Mintel Market Reports
Statistical sources… Bureau of Economic Analysis County Business Patterns Census City data Un/employment Saurage Research Simply Map
Newspapers Factiva Lexis-Nexis Sources available at MSU Michigan
Citation Guides Style websites Citing References in Your Paper University of Wisconsin Writing Center Using APA Format Purdue University Citing Business Databases in APA Style MSU Business Library
Help is available… Nancy Lucas Business