1. Research Resources for MS Business Analytics June 13, 2014 Breezy Silver Business Librarian Gast Business Library

2. A Few Notes About Electronic Resources  User limits  Academic use ONLY  Must use Library URLs not Google to access  Use NetID and password to access off- campus  All of our business electronic resources are here: http://libguides.lib.msu.edu/ busdatabaseshttp://libguides.lib.msu.edu/ busdatabases

3. Industry Analysis These resources will help answer the questions:  What is going on in the industry?  What are new trends?  What are the major companies in the industry?  What are the key or market drivers in the industry?

4. Industry Analysis  Mintel Oxygen Reports Mintel Oxygen Reports  IBISWorld IBISWorld  Passport GMID Passport GMID  MarketLine Advantage MarketLine Advantage  BizMiner BizMiner

5. Mintel Oxygen Reports  Industry overview and trends  Consumer spending and buying patterns  Demographic profiles  Marketing and Attitudes  Create account with MSU email address  Connect to Mintel Oxygen ReportsMintel Oxygen Reports  Examples:  Property and Casualty Insurance - US - February 2013  Grocery Retailing - US - February 2014  Retail Banks and Credit Unions - US - February 2014

6. IBISWorld  Similar to Mintel but less consumer information  Covers other areas  Look at both to give a good overview of the industry  Connect to IBISWorldIBISWorld  Examples:  Property, Casualty and Direct Insurance in the US  Warehouse Clubs & Supercenters in the US  Supermarkets & Grocery Stores in the US  Credit Unions in the US

7. Company Analysis  Find information about your company.  Private vs public companies.  Find competitor companies.

8. Company Analysis  ReferenceUSA ReferenceUSA  LexisNexis Academic LexisNexis Academic  Mergent Online Mergent Online  MarketLine Advantage MarketLine Advantage  PrivCo PrivCo  *Note: Names of Companies and using addresses -Farm Bureau Insurance vs Farm Bureau Mutual Insurance -Searching for MSUFCU in ReferenceUSA.

9. ReferenceUSA  Good for smaller local companies  Information is limited  Find Competitors  Connect to ReferenceUSAReferenceUSA

10. LexisNexis Academic  Public and private companies  Like an encyclopedia article for companies  Connect to LexisNexis AcademicLexisNexis Academic

11. News & Articles  These resources will help you find articles in magazines, journals, and newspapers about companies and industries.

12. News & Articles  Business Source Complete Business Source Complete  ABI/INFORM Complete ABI/INFORM Complete  Factiva Factiva  LexisNexis Academic LexisNexis Academic  Lansing State Journal Lansing State Journal

13. Cite your sources  Be sure to provide a proper citation for any data or material that you use.  Citing Business Databases in APA Style Citing Business Databases in APA Style  How to Cite Data research guide will help you determine how to format your citation. How to Cite Data  General Citation Guides General Citation Guides  BibMe BibMe

14. Need more help?  Contact me for research assistance.  Breezy Silver – 432-4181 or silverbr@msu.edu (when sending email include course number in subject heading)  For Database Access Problems  Contact Distance Learning Services - http://www.lib.msu.edu/howto/ onlineoffcampus.jsp or 1-800-500- 1554. http://www.lib.msu.edu/howto/ onlineoffcampus.jsp