ARCS Model of Instructional Design The ARCS Model of motivational Design is comprised of four steps for promoting and sustaining motivation in the learning process.

ARCS Model of Instructional Design Attention – perceptual arousal – incorporation of surprise in the lesson – inquiry arousal – inclusion of challenging questions or problems that can be solved. To attract the attention of the learner, one might use active participation, variability, humor, incongruity and conflict, specific examples or inquiry process.

Attention video production activities 1. Perpetual Arousal-Variability: Introducing the concept of video editing in a short lecture, followed by a complete edit of a 2-minute suspenseful chase scene presented on video. 2. Inquiry Arousal-Active Participation: Provide the same clips used in the complete film viewing and have students arrange clips to create their own 2-minute film, applying concepts learned from Basic Video Editing lecture. 3. Incongruity and Conflict – Show clips of mainstream films that have common mistakes in editing (ie. Matching action and continuity), then show clips of similar scenes with no mistakes in continuity.

ARCS Model of Instructional Design Relevance – describing the ability to gain experience from the lesson in relationship to the learner’s prior knowledge – relating the lesson to current topics – presenting usefulness and needs in the lesson – providing modeling examples through guest speakers and the learner’s peers or by allowing the learner to use different methods to approach their projects.

Relevance video production activities 1. Modeling – Have the students in groups; compose a 3-poing lighting situation. To help the groups with their assigned tasks, ask the class: “What would you suggest if you had to use a Tota-light as a fill with an umbrella diffusion?” And wait for response: “Put the light up front.” 2. Experience, Worth, Usefulness – Explain how students can apply this activity to their current project to improve overall lighting technique and quality of their image. Give pictorial examples of the effect this lighting technique has on visual images.

Satisfaction – rewarding the learner for exemplary work, – suggesting further exploration into submitting completed projects into contests, festivals and other award-winning avenues or explaining how the learner’s project might be applied to their career goals. ARCS Model of Instructional Design

Confidence – providing project guidelines – supplying the learners with a rubric to define expectations before the project is submitted – returning written feedback with suggestions for improvement or allowing the learners to complete self and team critiques that have some weight on their project grade. ARCS Model of Instructional Design

Executing motivation throughout the lesson can encourage students to focus on their learning goals and precipitate action into defining their approach to the material. ARCS Model of Instructional Design