2012 NBA All Star Pursuit Presentation to Board of County Commissioners Orange County, FL

NBA All Star Economic Impact 2009 – Phoenix, AZ $100 million economic impact $30 million direct spending New Orleans, LA $90 million economic impact 40,000 visitors Las Vegas, NV $100 million non-gaming economic impact

NBA All Star Economic Impact 2010 – Dallas, TX Estimated $100 million economic impact 2011 – Los Angeles, CA Estimated $100 million economic impact 2012 – Orange County/Orlando, FL Estimated $100 million economic impact

Advertising for our destination  Festivities televised to over 215 countries in over 45 languages around the world  ESPN live coverage for four straight days  Jam session from Convention Center  Coverage of all events  TNT live coverage of events from Amway Center  NBA TV (45 million homes)  Around the clock coverage  1000 members of the media in attendance  300 international media from 31 countries

Orange County Impacts  23,000 room night block  1, ,000 additional ancillary room night potential  Total of 40,000 visitors expected  Impact not just to hotels  Restaurants  Meeting space  Service providers  Theme Parks

NBA All Star Events Jam Session – NBA Interactive Fan Festival To take place at Orange County Convention Center 120,000 attendees this past year in Phoenix NBA Block Party To take place outside of Amway Center 40,000 attendees this past year in Phoenix NBA Day of Service 2,500 participants in New Orleans

NBA All Star Events (cont.) Rookie Challenge and Youth Jam –February 24, 2012 Friday evening at Amway Center Tickets distributed to various youth organizations All Star Saturday – Saturday, February 25, 2012 Takes place at Amway Center Shooting Stars Competition, Skills Challenge, Three point contest, Slam Dunk 61 st NBA All Star Game – Sunday, February 26, 2012 Amway Center

Ancillary All Star Events  NBA Technology Summit  Sponsor Parties/Events  NBA General managers meetings  NBA Physicians meetings  Network/International Media Accommodations

Community Investment  Orlando Magic and OOCCVB to guarantee $375,000 each for host fee  Application to be made to Florida Sports Foundation for grant  Sponsorships to be sold to offset remaining host fee  Orange County Convention Center 500,000 Square feet to be provided for Jam Session

Community Investment (cont.)  Orange County Sherriff  Public safety and traffic control services at all and to/from Orange County event locations  Anti –counterfeit patrols  Orange County  Waive permitting costs  Ability to decorate with All Star materials in key Orange County locations  “Clean zone” ordinances to prohibit ambush marketing

Community Investment (cont.)  City of Orlando  Use of Amway Center for nine days  Waive permitting costs  Ability to decorate with All Star materials in key Orange County locations  “Clean zone” ordinances to prohibit ambush marketing