1. Social and Economic Impacts of Gunnison County Arts & Cultural Organizations Presentation for the Gunnison County Board of Commissioners By Maryo Ewell and Richard Karas February 17, 2010

2. Q: WHO ATTENDS ARTS & CULTURAL EVENTS? A: PEOPLE FROM ALL OVER Attendees Arts attendees come not just from Gunnison County, but from all over: » 60% resided in Gunnison County Zipcodes » 40% resided in 139 unique, additional zipcodes

3. Q: WHO ATTENDS ARTS & CULTURAL EVENTS? A: PEOPLE OF ALL AGES Residents » Over a third are below the age of 35 » Nearly another third are 35-54 » And another third are 55 and older There is a distinct difference in the age distributions of resident and non-resident attendees. Non-Residents » Over half are 55+

4. Q: WHO ATTENDS ARTS CENTER EVENTS? A: PEOPLE OF ALL INCOMES Residents: »~30% have annual household incomes less than $40,000 »~30% have annual household incomes from $40-80 thousand »~28% have annual household incomes greater than $80 thousand Non-Residents: »~46% have annual have annual household incomes greater than $80 thousand ATTENDEES’ HOUSEHOLD INCOME People of all income levels attend or participate in arts and cultural events

5. Q: DO ATTENDEES CONTRIBUTE TO THE LOCAL ECONOMY? A: HERE’S HOW THEY SPEND Residents $34.85 Non-Residents: $83.17 Non-residents make a strong per capita contribution to the local economy

6. INVESTING IN THE ARTS BOOSTS GUNNISON COUNTY’S ECONOMY Gunnison County arts & cultural organizations’ direct & indirect expenditures generated: ~ $3.6 Million in audience expenditures ~ 136 local jobs > $2 Million in local wages > $230 Thousand in municipal & county tax revenues TOTAL ECONOMIC IMPACT: ~ $5.2 MILLION $3.6 Million $1.6 Million

7. A GOOD INVESTMENT! 2005 Cities, Towns, and County Contribution to local arts & culture organizations: $20,000 Total Economic Impact: $5.2 Million

8. SUPPORTING THE ARTS IS INVESTING IN ECONOMIC AND SOCIAL VITALITY Bring art, music, and theater to our community Build social capital and sense of community Offer education and training in the arts Attract out-of-town visitors Generate sales for local businesses Generate jobs and household income Generate tax revenues for local & state government OVERALL ECONOMIC IMPACT: ~ $5.2 Million Gunnison County Arts & Culture Organizations: