1. Swoosh Invitational Youth Tournament presented by Nike
Developing Golf’s Next Generation

2. By: Nate Webb Brian Milgate Luke Whitson Mitch Newell COM 357 Sport Promotions and Publicity PR Campaign Assignment December 4, 2016

3. SWOOSH INVITATIONAL TOURNAMENT TPC GOLF RESORT LAS VEGAS, NEVADA MARCH 14, 2017- MARCH 19, 2017

4. NIKE Sponsored Event
All Equipment Provided By NIKE
NIKE ICONS
Rory McElroy
Tiger Woods
Michael Jordan

5. Over View Nike has agreed to 1yr partnership with AJGA
Goal is to boost Nike’s market share by 10%
Last year Nike had 8.8% of all industry sales
Titleist had 25%
Taylor-Made had 12.4%
Calloway had 11%
Industry total sales of $8.7 billion 2015 (Golf Datatech)
Plan to achieve this through our sponsorship with the PGA & AJGA
Campaign will run November 1, February 15, 2017
The Nike Las Vegas Invitational Tournament at TPC Golf Resort in Las Vegas, Nevada will take place March 14, March 19, 2017.

6. Cities and Local Charities Covered
Charlotte, NC First Tee/Youth Development
Las Vegas, NV Las Vegas Junior Golf Association
Los Angeles, CA Junior Golf Program
New York, NY Junior Golf New York
Chicago, IL Illinois Junior Golf Association
Dallas, TX Northern Texas PGA Junior Tour
Orlando, FL Greater Orlando Junior Golf Tour

7. Publicizing the Charlotte Market
1st Host City
Charles L. Sifford Golf Course
Schedule of Events:
Runs from 9:00 AM to 5:00 PM

8. Publicizing (continued)
DRIVE! CHIP! PUT! Sponsored by First Tee
9-Hole Challenge sponsored by AJGA
18-Hole Challenge sponsored by PGA

9. Charlotte Observer (newspaper) ESPN (magazine)
Mixture of Non-Traditional/Traditional
Charlotte Observer (newspaper)
ESPN (magazine)
ESPN (radio) National and Local 730AM
The Charlotte Parent (magazine)
Carolina Golf Journal (journal)
CharlotteGolf.com (website)
Charlotte Mecklenburg Schools/Social Media

10. Sports Illustrated Kids ESPN Magazine Golf Digest Golf Magazine
National Platform
Sports Illustrated Kids
ESPN Magazine
Golf Digest
Golf Magazine
The Insider (AJGA)

11. SOCIAL MEDIA CHANNELS
Twitter
Instagram

12. Twitter National Nike- 6.6M Nike Golf- 621.9K PGA- 442.5K
Tiger Woods- 6M
Rory Mcllroy- 3M
Espn Golf K
Espn- 30.1M
AJGA- 18K
Jordan-2.9M
Total Potential Views- 48,859,000

13. Twitter Local Charlotte Agenda- 20.6k Charlotte Hornets- 620K
Charlotte Observer- 169K
Total Potential views- 809k

14. Instagram National Nike- 67.1M Nike Golf- 660K PGA- 180K
Rory Mcllroy- 1.1M
Tiger Woods- 680K
Jordan- 10.2M
Espn- 6.4M
Total Potential Views M

15. Instagram Local Charlotte Agenda- 60.5K Charlotte’s got a lot- 31.7K
Charlotte Magazine- 24.6K
Total Potential Views K

16. Social Media Recap Total Potential views- 136,084,800/could be repeats
Plan- begin posting 6 months out
Post once a month on National Platforms
Post once a week on Local platforms 2 months out
Twitter & Instagam focused
Raise Awareness For event
Increase youth participation in golf
Increase Nike Golf Brand

17. Dallas ESPN Radio Dallas Chicago ESPN 1000 New York ESPN NY 98.7
RADIO STATIONS
Charlotte ESPN 730
Dallas ESPN Radio Dallas
Chicago ESPN 1000
New York ESPN NY 98.7
Orlando ESPN Orlando
Los Angeles 710 ESPN
Las Vegas ESPN 1100

18. Local Radio AD

19. National Radio AD

20. Courses the Youth will play leading up to the major tournament
Charles L. Sifford Golf Course Charlotte, NC November 5, 2016
Play 18 Indoor Golf Course Chicago, IL November 12, 2016
Premier Indoor Golf NY, NY November 19,2016
Luna Vista Golf Course Dallas, TX December 10, 2016
Shingle Creek Golf Club Orlando, FL January 14, 2017
Pebble Beach San Fran, CA January 28, 2017
The Palms Golf Club Las Vegas, NV February 11, 2017

21. YOUTH DEVELOPMENT AND CHALLENGES PROGRAM (ages 5-17)
Longest Drive
Longest Chip
Longest Putt
Best Form
Best Swing
Best Rules Knowledge
9 Hole Challenge
18 Hole Challenge
AGE GROUPS
5-7
8-10
11-13
14-17
The top 5 contestants for both male and female for each age group will punch their ticket to play in the Swoosh Invitational in Las Vegas held in March. (Estimation of total youth involved = 347)