ALBERT SELTZ ALBERT SELTZ

History: –Different Periods: 0 to today –Famous People: Bartholdi, Gutenberg, Calvin Heritage: –Architecture –Fortified Castles –Religious Heritage –Factory: Beer, Fisher, Kronenbourg Gastronomy: –Famous dish: Choucroute, Tarte Flambee, Munster Cheese, Charcuterie, Foie Gras –Restaurants: 3 stars Michelin l’Auberge de l’Ill, Au Crocodile ALSACE ALSACE Culture

Climate: Continental Topography: Mountains & Valleys Superficy: 120 km long, 10km wide 15,000 ha Production: 160,000 Million bottles Producers: 1,000 Grapes: 7 authorized varietals 5 Appellations Culture Grapes / Regions ALSACE ALSACE

History: in Mittelbergheim Since 1576, 14 th Generation Artisan Winery: 12ha/100,000 bottles Vineyards: Sust. Organic, Low yields Vinification: Non-Interventionist Core Product: Sylvaner Wines: 3 Segments, 9 sku –Reserve Wines: Sylvaner de Mittelbergheim Riesling Reserve Gew. Reserve Pinot Blanc Reserve –Grand Cru: Sylvaner Sono Contento V.V. Riesling Zotzenberg Gew. Zotzenberg –Late Harvest: Sylvaner Colline Aux Poiriers Pinot Gris Selection des Grains Nobles ALBERT SELTZ ALBERT SELTZ Culture Grapes / RegionsProducer

PINOT BLANC ProducersRegular PriceSale Price Hugel Cuvee Gentil $ $ Trimbach $ $ Albrecht Lucien Cuvee Balthazar $ $ 9.99 Beyer Leon $ $ Lorentz Gustav $ Kuentz-Bas $ $ Paul Blanck $ $ Mure Rene $ $ Schlumberger Domaine $ $ Albert Seltz $ $ Deiss Marcel $ $ Albert Mann $ $ Bott-Geyl $ $ Kreidenweiss Marc $ Boxler $ $ BRAND ANALYSIS BRAND ANALYSIS CultureGrapes / RegionsProducer Market Position: Just above the major brands Hugel, Trimbach, Albrecht, Leon Beyer…. And with the boutique Alsace producers like Deiss, Blanck, Rene Mure, Albert Mann... New comer, smaller house, alternative to the usual, great quality Brand Analysis GEWURZTRAMINER ProducersRegular PriceSale Price Lorentz Gustav $ Albert Seltz Trimbach $ $ Albrecht Lucien $ $ Beyer Leon $ Mure Rene $ Hugel $ $ Paul Blanck $ $ Albert Mann $ $ Schlumberger Domaine $ Boxler $ Kuentz-Bas $ Market Position: High On-Premise and retail opportunities. 90% of basic Gewurztraminer Alsace growers on the national market are selling this varietal between $15.00 and $20.00 Retail. One of the best value Gew. on the market.

RIESLING ProducersRegular PriceSale Price Lorentz Gustav $ Trimbach $ $ Albrecht Lucien $ $ Kuentz-Bas $ Bott-Geyl $ $ Albert Seltz $ $ Beyer Leon $ $ Hugel $ $ Mure Rene $ $ Schlumberger Domaine $ $ Paul Blanck $ Boxler $ $ BRAND ANALYSIS CultureGrapes / RegionsProducer Market Position: Good Value wine, in the same price range with Trimbach, Kuentz-Bas, and Lucien Albrecht. GREAT PRICE/QUALITY RATIO Brand Analysis Market Position: It should be our niche varietal, eclectic type but approachable. Our direct competitors in price and quality are: Used to be 1st Pierre Frick (No Importer) and 2nd Domaine Ostertag for basic Sylvaner. Albert’s wine will be in between in terms of price. SYLVANER Producers Regular Price Sale Price Pierre Frick $ Domaine Schlumberger $ Albert Seltz $ Barmes-Buecher Rosenberg $ $ Domaine Ostertag (V.V.) $ $ Domaine Weinbach $ Domaine Dirler-Cade $

Goal: –3,000 cases national Promotion: –Sylvaner Trip, target Press and Key accounts May (2) markets September (2) markets Introduction: –Zotzenberg Grand Cru Sylvaner 2005 in April –Sono Contento Vertical ’95 to ’01 in NJ in March –Reserve Wines 2006 vintage, all in April Pricing: –No Increase during 2007!!!! 2007 PLAN 2007 PLAN CultureGrapes / RegionsProducerBrand Analysis2007 Plan