++++++++++++++++++. ++++++++++++++++++ Team PhaseLift is: +.guidance.wisdom.confusion ROLAND YOUNG.mass communication.advertising design.entrepeneurial.

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Presentation transcript:

Team PhaseLift is: +.guidance.wisdom.confusion ROLAND YOUNG.mass communication.advertising design.entrepeneurial KAREN O LAU DAVID SANDERS directing.film.cinematography [faculty advisor]

LORETTA HIDALGO + YURI’S NIGHT LA.active space community.partnership.space expertise.network Team PhaseLift is:

MISSION.excite people about MARS exploration

OBJECTIVES.create 2 PSA’s to inspire the public on the topic of Mars.seek distribution channels to reach target audience.partner with Yuri’s Night to perform outreach

RESEARCH.‘Space is for Everybody’ clip Findings Public Opinion.Moby asks where are the space heroes?.1991-Mars is our next home WHAT’S MISSING?

CREATIVE STRATEGY.speak to the human spirit

PSA.1 TARGET AUDIENCE.adults, lifelong learners, 18+M/F STRATEGY.speaks to the inner child within us.curious.adventurous.fearless :30 “Reach”

TARGET AUDIENCE.children 7-18M/F STRATEGY.pose questions that refer to past human discoveries and achievements while igniting an excitement for the next frontier :30 “Questions” PSA.2

Current PSA Airtime.Yuri’s Night website

Current PSA Airtime.IMAX theater lobby at California Science Center in company of the 3D ISS film from May1-18, 2003 [estimate 12,000 visitors per week]

YN’03 Day Outreach

SPACE ART GALLERY (thru ArtCenter students).illustrations for Mars Rovers children’s book.’Mission Control on Mars’ painting.Hilton space hotel 3D rendering

YN’03 Day Outreach.’Astro Jeopardy’ with the Traveling Space Museum.Mars magic show.viewing of first PSA rough cut

Mars Exploration Landing site scientist, Matt Golombek speaks about MER launch at the VIP event

Mars Ted Daley speaks about Mars and politics +.Hi-Definition Mars Photos Auction.JPL Mars Rover on display

Mars

IN PROGRESS AIRTIME IN THE WORKS STUDENT COMPETITIONS.Adobe Achievement Awards.Clios.AICP ArtCenter PR Office Services.’DOT’-International ArtCenter alumni magazine.NPR-Science Friday

Adobe Achievement Awards.Clios CONCLUSION LIVE DIALOGUE between the arts and sciences= powerful, proactive community working towards one goal Visual Communicators Space Professionals + Activists +