1. Allan Butler Executive Producer

2. Network Positioning The Science Channel is the only channel devoted entirely to the wonders of science. Offering breath and depth, the Science Channel brings viewers programs they can use, which are relevant, exciting, credible and fun.

3. The Science Channel Snapshot  Launched in 1996  Distributed in approx 39M homes  Solely Digital Cable and Satellite  One of 14 Discovery networks in the U.S.  Theme nights: Monday- Prehistoric Tuesday- Space Wednesday- Technology Thursday- Earth Science Friday- specials and newsmagazine Saturday- Big Engineering Sunday- specials and newsmagazine

4. What makes for a good story: Knowledge Immersion Visceral energy Visually active Appealing to our target audience

5. What makes for a good story: Unique story (or at least a “new take” on an older one) Topical Interesting characters who convey emotion and personality One of our targeted theme areas

6. Where we get ideas One hour shows Producers submit outline and budget for a possible show for a specific network (at Producers.discovery.com) Network decides if it wants to fund the show completely or partially Criteria: appeal to target audience; unique idea; visually active; dramatic

7. Where we get ideas: Newsmagazine shows Show producers decide if idea is appropriate for the show (Allan Butler for Discoveries This Week in the U.S.; Laura Kobetz for Daily Planet in Canada) 5 to 7 minute long stories New invention, new technology, new discovery that is relevant and of interest to a wide audience

8. Suggestions for getting stories picked up Team up with one or more independent TV production companies or producers (caveat: it takes a long time to get a TV show “sold”) Have your media department shoot some B-roll in advance in a professional format (HDV, Beta SP, mini DV) Create email list of reporters and media outlets and send them regular news releases Discovery and other TV networks increasingly looking for “new media” short-form content (web sites, web channels)