1. MIT Team NASA Means Business Competition Simplymars

2. NMB Presentation by MIT, 5th May 20032 Team Introduction Faculty Advisor : Col. Peter W. Young Madhusudhan Nikku (Team Leader) – Civil Engg., Grad Vijay S. Choudhary – Information Technology, Grad Erwan Mazarico – Earth and Planetary Sciences, Grad Shobhit Gupta – Sloan School, Grad Rongrong Lu – Earth and Planetary Sciences, Grad Mirna Daouk – Aeronautics and Astronautics, Grad Will Fowler – Civil Engineering, Undergrad

3. NMB Presentation by MIT, 5th May 20033 Presentation Outline Project overview PSAs – research and philosophy PSA 1 – logic and structure PSA 1 – message Outreach activities – strategies, public reach and media coverage PSA 2 – logic and structure PSA 2 – message Sponsors and concluding remarks PSA 1 Outreach Video PSA 2

4. NMB Presentation by MIT, 5th May 20034 Project Overview Two PSAs  Research  Implementation Outreach activity  Outreach based on age group  For general public  Media outreach  Video interviews

5. NMB Presentation by MIT, 5th May 20035 PSA – Research & Philosophy

6. NMB Presentation by MIT, 5th May 20036 The present goal … Linking NASA science and the society Building a past for a future  Set up the stage for NASA’s 20 year Mars exploration programs

7. NMB Presentation by MIT, 5th May 20037 Our Starting Point Resources  “Public understanding of science”  “Worlds apart”  Video sources (JPL contacts, etc.)  Goodwill communications (psaresearch.com)  National Association of Broadcasters Numerous case studies

8. NMB Presentation by MIT, 5th May 20038 The truth is out there… People have  Highest respect for NASA as a scientific organization  Inhibitive mass-psychology  Lack of facts

9. NMB Presentation by MIT, 5th May 20039 Features of the PSA  Convey domain knowledge  Relevance to audience  Students as “superspreaders” for MEP

10. NMB Presentation by MIT, 5th May 200310 PSA 1

11. NMB Presentation by MIT, 5th May 200311 PSA 1- Logic & Structure Introducing the audience to facts The human factor Interesting and imaginative Emphasizing responsibility of the audience

12. NMB Presentation by MIT, 5th May 200312 Comments on PSA 1 Message The message:  Widespread enthusiasm and excitement  Acceptance by the public

13. NMB Presentation by MIT, 5th May 200313 Outreach Activity

14. NMB Presentation by MIT, 5th May 200314 Outreach Strategy Outreach for different age groups General public outreach Outreach through media Outreach video

15. NMB Presentation by MIT, 5th May 200315 Outreach Activities Venue: the Brookline science fair Target audience – primary school children (around 300) Showed animations of the MER mission to Mars – leaving children spellbound!! Distributed educational Mars packages

16. NMB Presentation by MIT, 5th May 200316 Brookline Science Fair cont. Lots of interest generated not only among students but also among parents

17. NMB Presentation by MIT, 5th May 200317 Outreach Activities cont. Venue: science fair in Cambridge Target audience: high school students Distributed technical handouts on Mars to more than a hundred students Interaction with several teachers Lot of future opportunities to conduct lectures on Mars

18. NMB Presentation by MIT, 5th May 200318 Outreach Activities cont. Venue: 2003 MIT/ Cambridge science expo Target audience: about 150 high school/ college students Interaction with science students with well formed opinions Result: interesting opinions on Mars and NASA

19. NMB Presentation by MIT, 5th May 200319 General Public Outreach JPL conference at MIT  Talk by Dr. Joy Crisp (MER project scientist) on the MER missions Web forum providing a platform for:  Discussion on Mars and related topics  Interaction of the general public with the research community

20. NMB Presentation by MIT, 5th May 200320 General Public Outreach Public mailing list  Keeping people abreast of the latest developments Simplymars website providing:  Information about team activities  Links to Mars related websites

21. NMB Presentation by MIT, 5th May 200321 Media Outreach News articles featuring Simplymars: AIAA New England Section Graduate Student Newsletter, MIT

22. NMB Presentation by MIT, 5th May 200322 Outreach Video & Website Outreach Video SimplyMars Website http://kola.mit.edu/simplymars/

23. NMB Presentation by MIT, 5th May 200323 PSA 2

24. NMB Presentation by MIT, 5th May 200324 PSA 2- Logic & Structure Historical chronology Happening facts Simple and imaginative

25. NMB Presentation by MIT, 5th May 200325 Comments on PSA 2 Message The message:  Presented a changing perspective on Mars (from dream, frontier and achievement to destiny)  NASA transforms dreams into reality

26. NMB Presentation by MIT, 5th May 200326 To Summarize… PSA 1 – philosophy and the video Brief description of various outreach activities and the outreach video PSA 2 – philosophy and the video

27. NMB Presentation by MIT, 5th May 200327 Thanks to Sponsors Department of Aero/Astro, MIT AIAA, New England chapter AIAA, National Massachusetts Space Grant NASA Means Business, Houston MIT Mars Society

28. NMB Presentation by MIT, 5th May 200328 Thank You !