® 1 Exploring Marketplace Needs Through PCC Feedback

® 2  Innovation Symposiums  MTAC – August 11, 2010  PCC Three Ideas – September 15, 2010 (National PCC Day)  CEO and Industry Leaders – October 13, 2010  Direct Feedback from PCCs Background

® 3  What methods do you use for marketing your products and services?  How does your marketing mix (direct mail, TV, radio, print, e- mail) look today as compared to the last three to five years?  How do you measure success of marketing/direct mail programs today as compared to five years ago? Marketing Mail

® 4  Is direct mail a component of your marketing mix?  If yes, what do you like about it?  Open and read rate  Return on Investment  Others  If not, what obstacles prevent you from using it?  Not enough information on the product  Price Marketing Mail

® 5 Customized MarketMail

® 6 Marketing Mail Customized MarketMail (CMM)  Are you aware of CMM? It’s customized Standard Mail that can be virtually any shape or design.  Have you used CMM in your marketing mix and was it successful?  If you have not used CMM, why?

® 7 CMM Sample

® 8 Repositionable Notes Your Message Here See page 84 for FREE Antiques Call My-Forbes Your Message Here

® 9 Marketing Mail Repositionable Notes (RPN)  Are you aware of RPN? These are sticky notes that extend the lifespan of your marketing messages.  Have you used RPN in your marketing mix and was it successful?  If you have not used RPN, why?

® 10 RPN Samples

® 11 Marketing Mail - Ride Along  Are you aware of the Ride Along program? This is an object like a CD or product sample that accompanies a mailpiece at delivery.  Have you used Ride Along in your marketing mix and was it successful?  If you have not used Ride Along, why?

® 12 Marketing Mail  What added features or enhancements could the Postal Service implement to make direct mail more attractive?

® 13 Correspondence and Transactions  First-Class Mail  Business Reply Mail  Courtesy Reply Mail YOUR COMPANY ADDRESS CITY STATE ZIP CODE

® 14 Correspondence and Transactions  Would you be interested in a day-certain delivery product that allows you to pick the day of delivery?  If so, why, how would this benefit you and your company?

® 15 Correspondence and Transactions  What about a product with speed of First- Class Mail but with fewer options, e.g. forwarding service, return service?  What about incentive offers that provide a rebate for volumes that exceed a predetermined threshold based on past volumes?

® 16 Correspondence and Transactions  Do you have corporate strategies to convert First-Class Mail to electronic channels? If so, what is the primary reason for this strategy?

®  Transpromo Mail  Combines transactional documents (statements/bills) with promotional messages  Adds value  Turn cost center into revenue generator Transpromotional Mail

® 18 Correspondence and Transactions  What added features or enhancements could the Postal Service implement to make Correspondence and Transactional Mail more attractive?

® 19 Package Services  Express Mail  Priority Mail  Parcel Select  Parcel Post  Bound Printed Matter  Library Mail  Media Mail

® 20 Package Services  Do you use USPS package services?  If yes, what do you like about them?  If no, what are the issues?

® 21 Package Services  What do you think about the following new features and would you use them?  Delivery of wine and/or beer  Offering adult signature service  Package intercept service  Two-day guaranteed delivery product  Three-day guaranteed delivery product

® 22 Package Services  What new features/enhancements would make the following products more attractive?  Priority Mail  Parcel Select  Parcel Post  Bound Printed Matter  Library Mail  Media Mail

® 23 Wrap-up  Feedback From Participants  Complete questions and to  Results To Product Managers

® THANK YOU!