1 Innovation through Digital Technology Jon Pittman Senior Director, Strategic Research August 2006

© 2006 Autodesk2 Innovation Through Digital Technology Agenda Market Leadership Ideation Functional Design

Market Leadership

© 2006 Autodesk4 Innovation Through Digital Technology Infrastructure Building Manufacturing Media and Entertainment About Autodesk Markets Served Manufacturing  Industrial equipment  Building and plant equipment  Transportation  Consumer products Building  Architecture  Mechanical, electrical and plumbing  Structural  Construction and management Infrastructure  Engineering and construction  Government  Communications and utilities  Transportation Media and Entertainment  Film  Games  Television  Design visualization Markets Served

© 2006 Autodesk5 Innovation Through Digital Technology Comprehensive Solutions 2D design, drafting and conceptual design  Powerful general design and drafting solutions 3D modeling  Inherent intelligence built into a model based environment Simulation, animation and visualization  State of the art visualization and realistic animation Data management  A practical approach to keeping data digital across the lifecycle Collaboration  Streamlined workflow, seamless data sharing

© 2006 Autodesk6 Innovation Through Digital Technology Manufacturing Strength  Fastest-growing in MCAD Market  (nearest competitor grew at ½ our rate)  Largest manufacturing installed base in the world  more than 2.5 million  #1 selling 3D mechanical design software  5 years running  Only complete, integrated solution for design to manufacturing process TUALATIN, OR NOVI, MI CAMBRIDGE, ENGLAND DECIN, CZECH REPUBLIC SHANGHAI, CHINA SINGAPORE TORONTO, CA SAN RAFAEL, CA

© 2006 Autodesk7 Innovation Through Digital Technology

© 2006 Autodesk8 Innovation Through Digital Technology Mid Range Low End High End Customized Auto Body Engineering Airframe Mainstream Market Dynamics

9 Ideation

© 2006 Autodesk10 Innovation Through Digital Technology

© 2006 Autodesk11 Innovation Through Digital Technology

© 2006 Autodesk12 Innovation Through Digital Technology

© 2006 Autodesk13 Innovation Through Digital Technology ++ HumanStylishFunctional Idea

© 2006 Autodesk14 Innovation Through Digital Technology Design

© 2006 Autodesk15 Innovation Through Digital Technology Engineering

© 2006 Autodesk16 Innovation Through Digital Technology Assembly

© 2006 Autodesk17 Innovation Through Digital Technology Partners Distributors Suppliers Supplier Community Extended Enterprise Supply Chain

© 2006 Autodesk18 Innovation Through Digital Technology Marketing

© 2006 Autodesk19 Innovation Through Digital Technology Functional Design

© 2006 Autodesk20 Innovation Through Digital Technology Function Design

© 2006 Autodesk21 Innovation Through Digital Technology Functional Design Digital Eng. Handbook Digital prototype simulation Functional Requirements  Performance  Size  Weight  Power Consumption  Material Cost  Durability  Disposal Final Product Model  Part Models  Assembly Design  Bill of Materials

© 2006 Autodesk22 Innovation Through Digital Technology Functional Design vs. Parametric Traditional Parametric Method Modern Functional Design Shaft Material1018CRS Length Support500N Displacement.01 inches

© 2006 Autodesk23 Innovation Through Digital Technology Education Trends  Gap between education and practice  Lack of integration between disciplines  Not project focused  Teaching tools instead of design and engineering Autodesk Digital Innovation Laboratories

© 2006 Autodesk24 Innovation Through Digital Technology We will fight our battles not on the low road to commoditization, but on the high road of innovation. Howard Stringer Chairman & CEO, Sony “ “

© 2006 Autodesk25 Innovation Through Digital Technology

© 2006 Autodesk26 Innovation Through Digital Technology