Annual Report for our Overseas Partners Center for International Studies

Overview of Presentation Five Year Review of CIS Enrollment trends and projections Marketing plan for study abroad Marketing plan for full degree Q&A

Where We’re At Now….. Over 850 alums from 300 institutions Enrollments ↑ Avg of 50% Increase in partners New locations

Where are our programs?

Where do our students go?

Where we’re going……

How we’re going to get there CIS Staff Study Abroad Marketing Full Degree Marketing

Full Degree: 2005 Marketing Plan Where students find us Inquiry Sources - TotalInquiry Sources – Applicants

Full Degree: 2005 Marketing Plan Overview Increase conversion yield Find innovative ways to reach potential post- grad students Increase outreach to undergrads Work with partners to promote academic specialties

Full Degree: 2005 Marketing Plan Conversion Need better communication between student and overseas uni Assign staff and/or current student Communication plan – CIS – Overseas Uni assistance

Full Degree: 2005 Marketing Plan Affiliation with CIS Free advertisements: – CIS Website – Monthly Newsletter – Full degree guide

The Graduate Market – 1.24 million bachelor degrees earned in U.S – projection is 1.5 million bachelor degrees earned – 468,000 master’s degrees earned – projection is 556,000 master’s degrees earned Amount going overseas? – AEI, British Council, Trade NZ, Ireland *Stats from National Center for Education Statistics – http//:nces.ed.gov

Full Degree: 2005 Marketing Plan Postgraduate – Gradschools.com Hompage feature Results Recommendations

Full Degree: 2005 Marketing Plan Postgraduate Individualized Programs Tool for faculty to market Package of products

Full Degree: 2005 Marketing Plan Undergraduate/Postgraduate - Prospector Student Prospector Newsletter feature Ability to reach only those interested in going overseas Target by a variety of ways

The Undergraduate Market Market Size – 3 million graduates in 2005 Market Growth – 3.17 million by 2013 Students going abroad? – AEI – estimates 2000 total undergrad/grad – British Council -2000/year – Trade NZ - ??? – Ireland-??? *Stats from National Center for Education Statistics – http//:nces.ed.gov

Full Degree: 2005 Marketing Plan Undergraduate - NACAC Different from NAFSA Expectations Results News from AEI Recommendations for 2005

Full Degree: 2005 Marketing Plan Undergraduate – College Guide College Guide Reaches top high school students at their home Online is key Results Recommendations

Mailings With CIS – Boarding Schools – Independent Counselors – Other On your own with mention of CIS Full Degree: 2005 Marketing Plan Undergraduate

Individualize Visits/Tours Results from this year Recommendations

Have a Great Conference!