Web 2.0: Helene Blowers Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know Image: Ocean

Web 2.0 in Mainstream Media

The spring of 2006 will go down as a curious moment in (time when) the mainstream-media steamroller caught up with a bona fide cultural phenomenon, then flattened it into a cliché before the average person knew what all the fuss was about. That's ironic, because the fuss was about the average person--that is, his or her participation in what's known as "social media," "social networking," "user-generated content," the "live Web." The Network Unbound, Fast Company June 2006 Web 2.0 Wake up

“Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online.” - Wikipedia.com Shared Pictures = Shared Knowledge = Shared Bookmarks = Shared News = Shared Videos = Shared Everything = Web 2.0 Definition

Web 2.0 Communities

“ The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media Web 2.0 Watermill

Web 2.0 Logos

Empowering Enlightening Educating Expanding Everyone Empathic Emerging Elementary Entertaining Enriching Enjoyable Essential Exciting Empowering Electronic Engaging Equality Embedded Embracing Enabling Energetic Enchanting Encouraging … Web 2.0

Organizational Effectiveness & Employee Engagement Marketing & Customer Engagement Web 2.0 Applications Web 2.0 is about creating dialogue.

Blog: a) Short for “web log” b) an easy to use publishing tool that lists content in reverse date order c) a great way to engage staff & library users in conversation d) all of the above

Blogs: External

PLCMC internal Circ communication blog Blogs: Internal

Blogs in Libraries

Wiki: a) a Hawaiian word meaning “quick” b) a collaborative web space that anyone* can edit c) a useful tool for sharing library knowledge or engaging users d) all of the above

Wiki: External

Wiki: External

Wiki: Internal

Wikis in Libraries

RSS: a) short for Really Simple Syndication b) an effective tool in keeping up news & trends c) a great way to find out what people are saying about your library d) all of the above

RSS (XML) if native format – NOT Pretty! RSS in native format

My Yahoo portal – RSS Feeds Yahoo News Aggregator

RSS: External

RSS: Internal

Bloglines.com RSS: Monitoring your library

Podcast: a) 2005 word of the year b) an audio file that is available through RSS c) an effective way to engage youth and market library services d) all of the above

Podcast: External

Podcast: External

Podcast: Internal

Podcasting Libraries

MySpace MySpace (Social Networking): a) The most popular web site for the under 20 crowd. b) The 2 nd most popular visited site on the WWW c) A great way to connect with teens d) all of the above

Social Network: External

Social Network: External

Social Network: External

Social Network: Internal ?

What can Libraries do to continually keep up with changes ?

Player [pley-er] noun 1. a person or thing that plays. 2. one actively involved especially in a competitive field or process.

Become a “Knowledge Player”: 15 minutes a day

Become a “Knowledge Player”: 15 minutes a day Subscribe to a few blogs

Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs Tag “play items” in Del.icio.us Photo by Uma B. - Flickr

Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs Tag “play items” in Del.icio.us Create a learning blog Photo by Lemonade Dusk- Flickr

Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs Tag “play items” in Del.icio.us Create a learning blog PLAY!!!!! PLAY!!!!! Photo by Bukutgirl - Flickr

Web 2.0 Tips for Managers: - Support staff learning for all members of staff (especially mgmt & support) to participate. - Build the program for late-bloomers - Allow participants to blog anonymously - Communicate weekly using 1.0 methods - Focus on discovery & encourage challenges - Encourage staff to use each other & work together. - Find funding for incentives – Huge ROI - Remember that it’s not about acceptance or doing it right. It’s about exposure. - & continually encourage staff to play!!!!!

Where do I find links to all of today’s stuff?

Helene Blowers