LG Life Tastes Good Championship Competition 2009 Hilton Hotel, Jeddah September 2, 2009.

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Presentation transcript:

LG Life Tastes Good Championship Competition 2009 Hilton Hotel, Jeddah September 2, 2009

Successfully ‘09 Saudi Arabia Cooking Competition held under keen interest of Saudi ladies. Now it’s positioned as an icon of LG women activity. Date : 2 nd of Sept Date & Revenue Attendants Expected Output & Evaluation Remarks Venue : Hilton Hotel (Jeddah) 285 Saudi Ladies Attended Contents LG Life Tastes Good Championship Competition 2009 background explanation & Cooking Academy introduction SolarDom Presentation & Demo by Cooking Academy Chef 9 participants selected by lucky draws for contest (9 from LG Cooking Academy) Direct effect on sales of SolarDom Creating WOM not only SolarDom but also LG all Premium products PR through media Event for Women need to avoid during Ramadan period (Less than expected) LG Life Tastes Good Championship Competition 2009 Total 26 : 23 Female Media + 2 TV Channels (Saudia TV, Rotana TV) + 1 Radio (Saudi Radio) LG Cooking Academy Staffs & office members SolarDom & Cooking Academy PR Purpose Saudi Region Qualifying competition CSR Activity for Saudi Ladies ※ 10 participants for single and 5 teams for team competitions Women customer data collection PR for LG Cooking Academy ※ Too much traffic jam and other many events held at the same time. KSA Cooking Competition paused by Lack of power supply

LG Life Tastes Good advertised at the Lobby’s screen LG Cooking Academy Leaflets at the Registration Table

Roll-up Banners…

Display Products…

Stage is getting ready for the Cooking Competition…

ReceptionWelcome Speech (LG Cooking Academy Manager) SolarDom Demo

CompetitionCooking by SolarDom QuizAttendees

Winners Announcement Presentation by participants Event Venue

Pictures with Winners Awards to Winners

Al Madinah Newspaper Ads (30 th of Aug.) Okaz Newspaper Ads (24 th of Aug.)

Thank you…